Making shopping convenient and seamless


December 6, 2018 | By RetailME Bureau

At a time when retailers around the world are working to improve customer experience and convenience, one of Europe’s leading consumer electronics retailer MediaMarktSaturn has deployed British start-up MishiPay’s mobile self-checkout solution in its Hamburg store.

With SATURN Smartpay, shoppers will be able to use their smartphone to simply scan and pay for more than 100,000 products, eliminating the need for customers to queue or wait at the checkout. The deployment comes following a successful initial trial in Europe’s first cashier-less electronics store in Innsbruck, which started in March 2018.

“Our project in Innsbruck earlier this year utilised MishiPay’s mobile self-checkout technology and the results far exceeded our expectations. The very positive response from customers has encouraged us to offer mobile self-checkout across a large floorspace for the first time,” says Martin Wild, chief innovation officer of the MediaMarktSaturn Retail Group.

MishiPay’s solution integrates seamlessly into retailers’ existing payment systems, allowing retailers to create a marketing-leading customer experience quickly and easily and at a competitive cost.

A recent study by global payment company Adyen estimated that the European retail sector has lost €34 billion in the last 12 months alone because customers were put off by long waiting times. Saturn are now putting themselves at the forefront of in-store innovation, creating a market-leading customer experience.

“Our customers in Hamburg will benefit from an even better shopping experience and an additional innovative payment option when doing their Christmas shopping. We are excited to be working with MishiPay once again and are looking forward to seeing the results of our latest collaboration,” adds Wild.

“We’re very excited to continue working with MediaMarktSaturn to bring our scan, pay, leave technology to Saturn Hamburg. As MishiPay continues to grow, this is the next step in our mission to bring the best of the online checkout experience to physical stores and make the shopping experience more convenient and enjoyable for customers,” concludes Mustafa Khanwala, CEO and co-founder of MishiPay.

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