Makeup brand Charlotte Tilbury to enter the Middle East

RetailME Bureau

One of the globally leading makeup artists Charlotte Tilbury is all set to bring her eponymous makeup, skincare and scent brand to the Middle East with three standalone stores. Its Tilbury’s first-ever standalone Beauty Wonderland outside of the UK.

Operated by MH Alshaya Co, the brand’s journey in the Middle East will begin in September starting at The Avenues, Kuwait with a 2,583 sqft two-storey store, the largest in the world, followed by Doha Festival City in October and then The Dubai Mall in early 2018.

Each store will incorporate the latest cutting-edge digital innovations with the signature, sumptuous old Hollywood-inspired interiors, which have become synonymous with the brand.

In amongst the deep, night crimson velvet sofas, ornate, rose-gold art-deco light fittings and old Hollywood-style vanity tables, customers will find a first-of-its-kind, ground-breaking Magic Mirror that will magically morph their faces to Tilbury’s 10 iconic looks in seconds.

At the heart of the brand is the 10 Looks makeup wardrobe. One woman, 10 looks – like a wardrobe of little black dresses, these colour-curated, off-the-peg, ready-to-wear makeup looks show women how to match the right eyes, cheeks and lips as put together by Tilbury. Unique to the range, women can choose by personality, lifestyle and preference.