Makeup brand Charlotte Tilbury to enter the Middle East


August 24, 2017 | By RetailME Bureau

One of the globally leading makeup artists Charlotte Tilbury is all set to bring her eponymous makeup, skincare and scent brand to the Middle East with three standalone stores. Its Tilbury’s first-ever standalone Beauty Wonderland outside of the UK.

Operated by MH Alshaya Co, the brand’s journey in the Middle East will begin in September starting at The Avenues, Kuwait with a 2,583 sqft two-storey store, the largest in the world, followed by Doha Festival City in October and then The Dubai Mall in early 2018.

Each store will incorporate the latest cutting-edge digital innovations with the signature, sumptuous old Hollywood-inspired interiors, which have become synonymous with the brand.

In amongst the deep, night crimson velvet sofas, ornate, rose-gold art-deco light fittings and old Hollywood-style vanity tables, customers will find a first-of-its-kind, ground-breaking Magic Mirror that will magically morph their faces to Tilbury’s 10 iconic looks in seconds.

At the heart of the brand is the 10 Looks makeup wardrobe. One woman, 10 looks – like a wardrobe of little black dresses, these colour-curated, off-the-peg, ready-to-wear makeup looks show women how to match the right eyes, cheeks and lips as put together by Tilbury. Unique to the range, women can choose by personality, lifestyle and preference.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine