Majid Al Futtaim Ventures to bring world-class entertainment to Reem Mall

RetailME Bureau

Abu Dhabi’s Reem Mall and Majid Al Futtaim Ventures – the leisure, entertainment, fashion and business arm of Majid Al Futtaim – have collaborated to introduce a wide range of leisure and entertainment destinations in the upcoming shopping destination, including the region’s first standalone, themed, indoor snow park.

This is the first time that Majid Al Futtaim Ventures has announced an indoor snow entertainment concept outside Majid Al Futtaim’s owned shopping malls. The bespoke 125,000 sqft snow attraction will include a variety of activities and experiences to be enjoyed by the entire family.

Further, as part of this collaboration Reem Mall will host the next generation of concepts from VOX Cinemas, including the large format MAX screens, fine dining Theatre by Rhodes and the children focused VOX Kids. For the first time, VOX Cinemas will be fused with family entertainment centre Magic Planet to create an all-new leisure environment.

Overall, the entertainment offering will make up almost 202,000 sqft, accounting for 10% of the total mall space, emphasising the growing significance of leisure in the success of a modern retail environment.

“As one of the most ambitious and exciting retail and leisure projects ever undertaken in Abu Dhabi, we share Majid Al Futtaim’s commitment to continued growth and innovation. As the UAE capital continues to enhance its position as a global tourism and leisure hub, this new partnership marks a significant milestone not only for Reem Mall, but also for the region’s wider entertainment offering. We now look forward to bringing our shared vision to the UAE capital and creating spectacular visitor experiences for decades to come,” says Reem Mall CEO Shane Eldstrom.

“Over the years, Majid Al Futtaim’s Leisure & Entertainment and Cinemas business have established themselves as the go-to providers of innovative and successful leisure and entertainment concepts for retail developers in the region, and with Reem Mall we have taken this one step further by creating a unique and bespoke offering that will not only anchor the mall, but transform it into a lifestyle destination,” adds Ahmed Galal Ismail, CEO, Majid Al Futtaim Ventures. “We are in the business of creating great moments, and so are partnering with Reem Mall in the same way we do with our own shopping malls to ensure that our entertainment concepts are curated and created for the best guest experience.”

This is the second collaboration between Reem Mall – being developed by NREC in partnership with UPAC that will deliver 2 million sqft of leasable area – and Majid Al Futtaim after previously signing a deal to open a Carrefour hypermarket at the mall.