Majid Al Futtaim reopens cinema, entertainment centres


May 27, 2020 | By RetailME Bureau

Majid Al Futtaim has announced the reopening of its cinema and entertainment centres – including VOX Cinemas, Ski Dubai and Dreamscape – starting today, May 27, in compliance with the recent ruling by Dubai’s Supreme Committee of Crisis and Disaster Management.

Also read: Entertainment centres to reopen in phases

All brands have undertaken extensive precautionary measures and, in addition to already stringent sanitisation standards, have put in place enhanced safety protocols to ensure that guests and employees can enjoy a comfortable experience with added peace of mind. Fogging machines are being used to disinfect large areas and staff are cleaning and sanitising surfaces after every guest interaction, paying particular attention to high touchpoints such as counters, point of sale (POS) and payment terminals.

New measures have been introduced to ensure that a safe distance is maintained throughout the guest journey such as installing instructional signage and deploying safety ambassadors to guide guests on best physical distancing practices. The capacity in all venues has been reduced including public areas such as restrooms and elevators. In adherence to government guidelines, all guests to any Majid Al Futtaim entertainment venues will need to wear masks, and the operating hours have been aligned to mall opening hours.

“With the continued support of the UAE government, I am confident in our ability to navigate these unprecedented times together. Our staff have demonstrated resilience in addressing the challenges of this unique period, and I’m extremely proud of their remarkable efforts that will now allow our entertainment experiences to reopen safely. To address any concerns that people may have, we have designed an extensive range of new measures to ensure a healthy, safe and comfortable experience for all. We look forward to welcoming our valued guests back and creating great moments together again,” said Cameron Mitchell, CEO – Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment.

Also watch: Sanitisation efforts at Ski Dubai

Guests are encouraged to enjoy a queue-less experience by advance-booking their tickets on each website and app. To further minimise physical contact and exposure, contactless payment options are available in all businesses. As an added precaution, it is also now mandatory for employees to wear masks and gloves, and all team members will be temperature checked on arrival for shifts.

Wherever food is served in VOX Cinemas and the other leisure and entertainment venues, the company has put extensive measures in place to ensure highest levels of food safety. Employees will be following strict safety protocols which include sanitising of workstations and countertops every hour and washing their hands at least every 20 minutes and also before handling food.

 

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