Majid Al Futtaim and the United Nations Children’s Fund (UNICEF) have announced their partnership to help send one million children to school by 2020. The two parties have signed a memorandum of understanding (MoU) that aims at providing quality education opportunities for the most vulnerable and marginalised children across the MENA region, starting with 200,000 direct beneficiaries which will include children, parents and teachers.
Aligned to Majid Al Futtaim’s socio-economic sustainability goal, ‘Transforming Lives’ and the UN Sustainable Development Goal (SDG 4), the partnership will focus on improving access to integrated and inclusive early childhood development programmes. This will result in improved child-friendly education, safe learning environments, promoting life skills and citizenship education for children in Egypt, Jordan, Saudi Arabia, Oman, Lebanon and the UAE.
The MoU was signed by Alain Bejjani, CEO, Majid Al Futtaim – Holding and Shahida Azfar, deputy executive director, UNICEF, in a signing ceremony held at Majid Al Futtaim headquarters in Dubai.
Despite the decreasing number of out-of-school children in the MENA region, which has dropped by over 18% since 2008, bringing hope and new opportunities to millions, the region still has nearly 22 million children who are either out of school or at risk of dropping out. These children include the most vulnerable, including girls who live in rural areas and those from minority communities.
“We are extremely proud to partner with UNICEF to enhance the lives of one million children across the region. Majid Al Futtaim, like other private sector organisations, has a unique opportunity and an obligation to play a meaningful role in providing access to early learning opportunities and a quality education,” says Bejjani. “As an organisation that puts people at its heart, we believe public-private partnerships are critical to the future success and well-being of local communities, where we work to create the future leaders of tomorrow.”
“Millions of children are not in school because of poverty and lack of services. These include children on the move who have been forced out of their homes to seek safety for their lives. Majid Al Futtaim’s extensive network through its partners, employees and customers will enable more people to help disadvantaged children get access to quality, inclusive and safe learning environments so that no child is left behind,” adds Eltayeb Adam, Gulf Area Office representative, UNICEF.
The partnership will roll out several awareness campaigns to educate the public on how to contribute to a reduction in the number of out-of-school children as well as raising funds through Majid Al Futtaim’s assets in six countries – Egypt, Jordan, Saudi Arabia, Oman, Lebanon and the UAE.
Majid Al Futtaim Shopping Malls recently launched an awareness campaign encouraging visitors to share their moments across social media platforms and Majid Al Futtaim will donate AED1 to send children to school with every post. VOX Cinemas has already raised over AED300,000 (close to $100,000) from 100,000 unique customers across its different locations.
How much technology is too much technology? Tech has inevitably become asApril 15, 2021 | By Shruthi Nair
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
UAE-based Times Square Center is getting ready to reveal its newly refurbished,
A private helicopter carrying the chairman and managing director of Lulu Group,
UAE-based Majid Al Futtaim has officially opened its newest lifestyle and retail
Carrefour has announced that it is expanding its robotic fleet, adding 11
Marking the 200th hypermarket opening in Cairo, Egypt, LuLu is celebrating the
Emerging technologies and IT integration in businesses have been taking place for
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
British fast-fashion retailer Primark says it has no plans to sell its
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to