Majid Al Futtaim malls celebrating Dubai Food Festival

RetailME Bureau

Majid Al Futtaim is celebrating the Dubai Food Festival, from February 22 to March 10, with an exciting array of innovative gastronomic experiences for visitors of all ages.

The highly anticipated food extravaganza – renowned for its diverse cuisine and world-class entertainment – will feature events at Mall of the Emirates, City Centre Deira, City Centre Mirdif and City Centre Me’aisem.

“As a strategic partner of Dubai Festivals and Retail Establishment, the organisers of Dubai Food Festival, Majid Al Futtaim is hosting an array of delicious activations for the whole family. With free dinners and movie screenings, and new ‘Outdoors by City Centre’ community events, Majid Al Futtaim continues to innovate by bringing bespoke events for all,” says Fuad Mansoor Sharaf, managing director for Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman).

Visitors of Mall of the Emirates who dine in any of the mall’s restaurants can bring their receipts to the customer service desk and get a ‘FOODIE TICKET’. From February 22 to March 10, the FOODIE TICKET will offer shoppers discounted dishes across the mall’s participating restaurants. Those who will share their experience on social media will get a chance to win AED1,000 daily. Shoppers spending AED350 or more at the mall will get a chance to win AED5,000 daily, while those who spend at any F&B outlets will get double the chances of winning.

City Centre Mirdif and City Centre Me’aisem will host their first open-air community event Outdoors by City Centre. In line with Majid Al Futtaim’s mission to deliver innovative sensory experiences, the event will feature a temporary garden, complete with picnic tables, beanbags, lighting and greenery. Visitors will enjoy international cuisine from the venues’ food stalls and food trucks while watching movies under the stars at the open-air theatre.

The community events will offer live music in a variety of genres performed by some of the emirate’s most talented musical acts. Children will be kept entertained with skill, redemption and video games at the pop-up Magic Planet amusement zone. What’s more, visitors of City Centre Me’aisem will be able to bring their pets along to be pampered at the mobile grooming parlour.

City Centre Mirdif shoppers will have the chance to win a whopping AED5,000 daily, while City Centre Me’aisem’s, in collaboration with Dubai Shopping Malls Group, will get a chance to win a Nissan Kicks Car, when spending AED50 or more at the mall.

Families and friends visiting City Centre Deira are invited to show off their culinary skills at the malls’ first-of-its-kind digital kitchen. Surrounded by touch screens featuring kitchen appliances, participants will cook in a virtual gaming environment but will still be able to smell the aroma of their creations.  Prizes worth AED2,000 will be up for grabs each day during the Dubai Food Festival. In addition, diners who spend AED150 at City Centre Deira and present their receipt at the customer service desk will automatically get a free movie ticket.