Maison Assouline – a luxury brand on culture renowned for collectible books on subjects ranging from fashion, design, art, travel and epicurean arts – has opened its second worldwide Maison Assouline in Dubai. Maison Assouline’s newest home is housed in the Fashion Avenue of The Dubai Mall alongside neighbouring boutiques such as Dior, Chanel and Fendi. This luxury culture concept store is designed to create new memories of experiences that go far beyond just books.
Maison Assouline offers a complete sensory journey, from the intriguing and specially formulated aroma as one walks from the stylish library to the big screens showing classic footage curated by Martine Assouline and the carefully curated playlist. Beyond the glossy books that adorn the grand floor-to-ceiling bookshelves, the Maison promises to bring brands to life.
Walking past the books, the space resembles a retro yet contemporary concept store. Fully equipped with chic vintage rounded vitrines, each filled with one-of-a-kind items, Maison Assouline is the go-to destination for sophisticated and unique gifts. Monthly pop-up stores will offer guests the chance to purchase exclusive items that have been part of Assouline’s most successful titles. In addition, there are unique antique jewellery pieces, collectibles and sentimental ornaments.
Within the concept store, each object is carefully placed to tell a story. There are two long library tables from the 1900s sourced from the well-known British Library and made-to-order items like the fabulous head sculptures that rise above the books. Pieces like a vintage jewellery box from the film Sunset Boulevard or a display of early twentieth-century hand-spun Louis Vuitton and Goyard trunks showcase the best of old glamour, transporting the visitors back in time.
The nucleus of the Maison is the glamorous Swans Bar, a stylish eatery featuring a larger-than-life bar with grand gold mirrored beams, surrounded by perfectly poised stools. Guests will be offered a tasteful food and beverage menu inspired by some of Assouline’s most captivating titles.
Nestled in the heart of the Maison is a lush private room, where clients are fully immersed in the world of Assouline and feel inspired to discuss private, custom-made books and their dream bookshelves, realising their home’s ultimate interiors.
Extending out to a beautiful terrace overlooking the famous Dubai Fountain, the leafy outdoor pergola feels like an elegant Mediterranean haven, housing tables ornamented with flickering candles that lend themselves to the pleasing ambience.
The international flagship, Maison Assouline on Piccadilly in London, was first introduced in 2014 and was meticulously created to resemble the library of a grand private residence. The unique store features expertly curated bookshelves as well as an elegant bar that transforms throughout the day to provide clients a wide range of luxury offerings.
Replicating the original concept in the UAE, Maison Assouline Dubai will be an oasis for people seeking style, culture and art de vivre. “We wanted to create a place that embodies the spirit of the brand, and, like our books, tells a story; we wanted to share a place that would be an extension of our private residence. It’s a magical getaway for clients to escape to, a place where knowledge is infinite and where their hunger for it can be beautifully satisfied. The intricate surroundings coupled with the attractive menu will inspire and ensure good moments. It’s intended to be a place where fond memories are born, relationships initiated, and bonds formed,” explain brand founders Prosper and Martine Assouline.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
British brand Marks & Spencer, operated by the Al-Futtaim Group has launched
According to a report by the United Nations, the fashion industry accounts
The issue of climate change and the environmental crisis we are in
Unprecedented – that’s probably one of the most common adjectives for the
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
Retail Abu Dhabi, the dedicated retail platform of the Department of Culture
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
H&M has announced its collaboration with American denim brand LEE to push
Research from beauty comparison website, Cosmetify, has just revealed that the UAE
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association