Luxury womenswear platform launches in the Middle East

January 19, 2020 | By RetailME Bureau, a new luxury womenswear e-commerce platform, has launched in the Middle East. Dedicated to bringing some of the most sought-after emerging labels from across the globe, offers an exciting international network of individual brands and designers.

Uniquely bringing the concept store experience onto an engaging and creative digital portal, is committed to delivering elevated and glamorous evening wear essentials, contemporary streetwear, accessories and jewellery, from their pool of carefully curated global design talent, to their discerning consumers. is an expert mix of the human touch and disruptive technology initiatives, favouring drops over seasonal launches and diverging away from traditional e-commerce platforms. With each passing season, reflects and refreshes its designers and trends to make sure it’s always on the ever-changing pulse of the fashion landscape, empowering women’s femininity, bringing fashion to the frontlines and offering global consumers access to an overwhelming array of styles and exquisite designs right to their doorstep. currently ships worldwide to 180 countries. Leading designers available on the platform include Amen, Arut Mscw, Daniele Carlotta, Give Me Space, Giuseppe Di Morabito, S.A.D.A.F.A and Zhivago, among others. Dubai-based Lebanese fashion designer Dima Ayad is the first of many regional designers under the

“It gives me immense pleasure to bring these incredibly talented designers and brands to the forefront through,” says founder Priya Jelly. “Globally, we are in need of supporting emerging brands and build them internationally to have a solid platform to find undiscovered talent the world-over. I hope the range of pieces available on offers and empowers women in the Middle East to feel confident in their femininity and know that they are truly wearing something different.”



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