Lulu stores to house ‘Green Corners’


January 30, 2020 | By RetailME Bureau

Abu Dhabi Distribution Company (ADDC) – a subsidiary of Abu Dhabi Power Corporation (ADPower) –has signed a memorandum of understanding (MoU) with Lulu Group International. The MoU will enable ADDC’s demand-side management programme, Tarsheed, to implement its ‘Green Corner’ initiative in select Lulu stores Abu Dhabi and Al Ain, in an effort to attract customers to energy-efficient products. It is part of Tarsheed’s strategic programme to reduce 20% of Abu Dhabi’s water and electricity consumption by 2030.

The MoU was signed by Saeed Al Suwaidi, managing director of ADDC, and Saifuddin Rupawala, Lulu Group CEO, in the presence of senior officials of ADDC and Lulu Group, in a ceremony held at Lulu Hypermarket in Abu Dhabi’s Khalidiyah Mall.

“We are honoured to contribute to the Abu Dhabi Government’s goal of reducing energy consumption for the coming years, which will positively impact the environment through the efficient and sustainable use of water and electricity resources,” Rupawala said. “We are delighted to align with the UAE’s energy agenda by providing high-efficiency appliances to the residential sector in Abu Dhabi, and we will do our utmost to preserve the honourable environmental heritage of the late Sheikh Zayed bin Sultan Al Nahyan and his great initiatives to preserve the environment.”

Using the Emirates Authority for Standardization and Metrology (ESMA) rating system, Tarsheed’s Green Corner initiative helps customers choose appliances that have ‘Energy Efficiency Labels’, which provide customers with information on appliances’ annual energy consumption rate. The initiative also provides customers with detailed information on the expected level of savings in their water and electricity consumption.

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