Lulu championing convenience and experience


February 5, 2020 | By Rupkatha B

In a first-of-its-kind move, recently Lulu Hypermarket has tied up with Zomato for delivery of hot food, beverages, salads and desserts across Abu Dhabi. The plan is to add a newer range of menu items for delivery. Also, roll out the service across the UAE in a month. Besides, Lulu Hypermarket offers doorstep delivery for orders placed online, offering consumers a convenient way to shop.

 

On the other hand, Lulu Hypermarkets are also becoming more and more experiential. There is a dine-in facility at the recently opened Lulu Hypermarket in Festival Plaza. Shoppers can now order, customise and eat freshly prepared food from the live stations at Lulu Hypermarket, offering fresh sushi, pasta, pizza alongside a broad range of organic, gluten-free, low-fat options. 

 

“We have been quick to adapt to and introduce changes in our business to remain ahead of the curve,” says V. Nandakumar, chief communications officer, Lulu Group International. “As such, we are continuously strengthening our presence across channels – online and offline. In doing so, experience and convenience play key roles. Experience is critical, especially in-store where product range and engagement are pivotal, as big-ticket purchases still happen in stores – particularly in this region. Merely being a reseller of products, thus, isn’t enough anymore; hence, the decision to add new features like the deli counters offering freshly made food with a dine-in facility. Now, our consumers can not only buy but grill and eat fish at the Lulu Hypermarket; they can add toppings of their choice in pizzas. It also helps us to maximise the available space, thereby transforming navigation, bringing fresh offers towards the front.” 

Online, on the other hand, is about convenience and promotions-driven. “Having that said, we offer almost similar experience online as in-store for fresh food products. To do so, we have deployed a custom-built fleet of in-house delivery vehicles to maintain varying ambient temperature, ensuring freshness even when delivering to a doorstep,” Nandakumar emphasises. 

 

Lulu has also seen tremendous growth in its private-label business. “From a negligible contributor to our product range and business, it has grown by 300% over the last decade,” Nandakumar confirms. “Each year, we add at least 10-15 new product categories under our private label business. We have built a viable replacement of almost all key product ranges – including food and non-food items. While pricing is competitive, quality is high and packaging excellent.” 

 

To read the full article, subscribe to RetailME February edition

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine