Loro Piana enters the Middle East


October 29, 2018 | By RetailME Bureau

Italian clothing company specialising in high-end, luxury cashmere and wool products, Loro Piana has forayed into the Middle East with a new store in The Dubai Mall.

As part of its grand entry, Loro Piana has set up an immersive installation in the spectacular sky garden of Dubai Opera. From November 8-10, this multi-sensorial installation will invite visitors to discover the secrets of the world’s finest merino wool, through Loro Piana’s exclusive The Gift of Kings.

For this exclusive public event, Loro Piana has partnered with Tashkeel, which since 2008 has nurtured excellence in contemporary art and design and supported the careers of local practitioners. Proud to share the same passion for innovation, creativity and craftsmanship, Loro Piana has chosen to celebrate local culture by collaborating with internationally renowned artist eL Seed. His striking works mingle traditional Arabic calligraphy with contemporary street art.

Loro Piana’s installation was inspired by an ancient poem written by King Alfonso X, the enlightened, cosmopolitan ruler of 13th century Spain who played a pivotal role in the history of merino wool.

The Gift of Kings wool is the outcome of a tireless quest for excellence, and Loro Piana’s enduring passion for the most exquisite natural fibres. Working closely with leading wool growers in Australia and New Zealand for many years, Loro Piana encourages and incentivises the production of this ever-finer fibre.

To celebrate the immense effort that goes into producing this unique wool, each year Loro Piana rewards the finest fibre with the Record Bale Award, and occasionally, through hard work and perseverance, this fibre breaks all known world records for wool fineness, becoming the World Record Bale. Visitors to the installation in Dubai Opera will have the opportunity to appreciate this one-of-a-kind treasure and experience the natural wonders of the world’s most beautiful wool.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Food retailer SPAR enters Kazakhstan

Dutch food retailer SPAR enters Kazakhstan following the opening of its first 

Continue Reading

October 6, 2022 | By RetailME Bureau
BinDawood Holding opens first Danube supermarket in Bahrain

One of the leading grocery retail operators of hypermarkets and supermarkets in 

Continue Reading

October 3, 2022 | By RetailME Bureau

Al Maya Group has announced the opening of its new supermarket in Arabian 

Continue Reading

September 29, 2022 | By RetailME Bureau

Locally-owned supermarket Spinneys and pharmacy retailer Aster Pharmacy have joined forces to 

Continue Reading

September 5, 2022 | By RetailME Bureau
The pandemic has undoubtedly affected us all

Majid Al Futtaim has announced its audit reviewed operational and financial results 

Continue Reading

August 24, 2022 | By RetailME Bureau

Dubai’s largest developer Emaar has announced that it will sell it’s online 

Continue Reading

August 22, 2022 | By RetailME Bureau

Walmart announced this week that it will offer Paramount Global’s streaming service 

Continue Reading

August 19, 2022 | By RetailME Bureau

Employee retention has been on every company’s minds, especially since the fears 

Continue Reading

August 16, 2022 | By RetailME Bureau

Veppy.com, a Q-Commerce marketplace startup just announced their go live date in the 

Continue Reading

July 20, 2022 | By Justina Eitzinger

GMG, a global well-being company retailing, distributing, and manufacturing a portfolio of leading 

Continue Reading

July 19, 2022 | By Justina Eitzinger

Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine