Italian clothing company specialising in high-end, luxury cashmere and wool products, Loro Piana has forayed into the Middle East with a new store in The Dubai Mall.
As part of its grand entry, Loro Piana has set up an immersive installation in the spectacular sky garden of Dubai Opera. From November 8-10, this multi-sensorial installation will invite visitors to discover the secrets of the world’s finest merino wool, through Loro Piana’s exclusive The Gift of Kings.
For this exclusive public event, Loro Piana has partnered with Tashkeel, which since 2008 has nurtured excellence in contemporary art and design and supported the careers of local practitioners. Proud to share the same passion for innovation, creativity and craftsmanship, Loro Piana has chosen to celebrate local culture by collaborating with internationally renowned artist eL Seed. His striking works mingle traditional Arabic calligraphy with contemporary street art.
Loro Piana’s installation was inspired by an ancient poem written by King Alfonso X, the enlightened, cosmopolitan ruler of 13th century Spain who played a pivotal role in the history of merino wool.
The Gift of Kings wool is the outcome of a tireless quest for excellence, and Loro Piana’s enduring passion for the most exquisite natural fibres. Working closely with leading wool growers in Australia and New Zealand for many years, Loro Piana encourages and incentivises the production of this ever-finer fibre.
To celebrate the immense effort that goes into producing this unique wool, each year Loro Piana rewards the finest fibre with the Record Bale Award, and occasionally, through hard work and perseverance, this fibre breaks all known world records for wool fineness, becoming the World Record Bale. Visitors to the installation in Dubai Opera will have the opportunity to appreciate this one-of-a-kind treasure and experience the natural wonders of the world’s most beautiful wool.
A report from Bain & Company has revealed that the emergence of some positive shopping trendsMay 9, 2021 | By RetailME Bureau
UAE-based RAW recently announced that it would be extending its GCC operations,May 4, 2021 | By Bilal Syed
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
Retail Abu Dhabi, the retail platform of the Department of Culture and
Gulf Marketing Group (GMG) is gearing up for a continued surge in