Liverpool FC store opens in The Dubai Mall


December 4, 2019 | By RetailME Bureau

The first officially licenced Liverpool FC (LFC) standalone store has opened its in The Dubai Mall. In partnership with The BootRoom Collection, the official Liverpool FC concept store offers fans a chance to purchase merchandise and memorabilia exclusive to the club.

Boasting the widest range of LFC licenced products, including home, away and third kits for adults and children, as well as classic retro pieces and gifting items. The store also offers exclusive memorabilia items such as signed shirts, boots, balls and images from some of the current LFC players along with legends of Anfield, provided by The BootRoom Collection.

Fans also have the opportunity to personalise their shirts with an exclusive in-store service that prints names in the official LFC font. Furthermore, a unique in-store photo opportunity is available with the “This is Anfield” sign – as the players do on match day.

Epressing excitement about the partnership between The BootRoom Collection and Liverpool FC, Craig McKelvie, founder and CEO of The BootRoom Collection said, “The BootRoom Collection has been successfully trading in Dubai for the last 18 months, offering a premium range of signed authenticated sports memorabilia through its stores and selected retailers. When Liverpool FC approached The BootRoom Collection earlier this year to discuss the opportunity to open the first officially licensed LFC store in Dubai, I knew this was not an opportunity to pass up,” McKelvie said.

According to Mike Cox, senior vice president – merchandise for Liverpool FC, the store will replicate a lot of what fans would find at the club’s Anfield store. “We’re delighted to be able to offer Reds in Dubai the opportunity to feel closer to Anfield through our new official store in The Dubai Mall. The BootRoom Collection has done a great job in delivering an authentic LFC retail experience to Dubai, and we’re excited to be able to work together to offer our fans in the region access to authentic LFC merchandise across a range of product categories.”

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau




Download Images RetailME Magazine