The first officially licenced Liverpool FC (LFC) standalone store has opened its in The Dubai Mall. In partnership with The BootRoom Collection, the official Liverpool FC concept store offers fans a chance to purchase merchandise and memorabilia exclusive to the club.
Boasting the widest range of LFC licenced products, including home, away and third kits for adults and children, as well as classic retro pieces and gifting items. The store also offers exclusive memorabilia items such as signed shirts, boots, balls and images from some of the current LFC players along with legends of Anfield, provided by The BootRoom Collection.
Fans also have the opportunity to personalise their shirts with an exclusive in-store service that prints names in the official LFC font. Furthermore, a unique in-store photo opportunity is available with the “This is Anfield” sign – as the players do on match day.
Epressing excitement about the partnership between The BootRoom Collection and Liverpool FC, Craig McKelvie, founder and CEO of The BootRoom Collection said, “The BootRoom Collection has been successfully trading in Dubai for the last 18 months, offering a premium range of signed authenticated sports memorabilia through its stores and selected retailers. When Liverpool FC approached The BootRoom Collection earlier this year to discuss the opportunity to open the first officially licensed LFC store in Dubai, I knew this was not an opportunity to pass up,” McKelvie said.
According to Mike Cox, senior vice president – merchandise for Liverpool FC, the store will replicate a lot of what fans would find at the club’s Anfield store. “We’re delighted to be able to offer Reds in Dubai the opportunity to feel closer to Anfield through our new official store in The Dubai Mall. The BootRoom Collection has done a great job in delivering an authentic LFC retail experience to Dubai, and we’re excited to be able to work together to offer our fans in the region access to authentic LFC merchandise across a range of product categories.”
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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