Expo 2020 Dubai, scheduled to kick-off on October 20, 2020, has signed up world-famous footballer Lionel Messi. Through his dazzling skills, Messi will help to spread a message of unity and collaboration via the medium of football in a new short film – https://youtu.be/4ZT63_51nL4 – that kicks off his debut campaign as an Expo 2020 Dubai global ambassador.
The film for Expo 2020 Dubai is created by a team of various nationalities and the music is composed with an Arabic melody and a call for togetherness in African lyrics. As part of the initiative, Expo 2020 will also pass 2,020 durable footballs to children in Jordan, Kenya and the Philippines, totalling 6,060 balls.
The balls represent Expo 2020’s aim to facilitate collaboration and the strengthening of ties within communities, while spreading happiness.
Notably, Messi was appointed as the Expo 2020 global ambassador in 2016, supporting Expo’s goals to leave a lasting impact on the path of human progress, build a better future and commit to positive change. Besides being a world-famous football player, Messi is also well-known for his roles as a United Nations Sustainable Development Goals (SDGs) advocate and UNICEF (UN Children’s Fund) Goodwill Ambassador.
The first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region, Expo 2020 Dubai’s theme ‘Connecting Minds, Creating the future’ embodies collaboration and offers a platform to co-create for the benefit of all. The programmes for Expo 2020 – such as Expo Live, Expo Schools programme and exhibitions from 190 nations – will deliver an optimistic message of unity and collaboration. The challenges the world faces affect everyone and Expo 2020 Dubai seeks to inspire people, partners and nations to come together to create a better future.
CEO’s Agenda: Unlocking the Treasure Chest of Retail Opportunities
Finding the treasure chest of opportunities needs years of journeying through the
January 19, 2024 | By RetailME Bureau
Culinary playbook: On a gastronomic adventure
How is the food service industry in the Kingdom of Saudi Arabia
January 18, 2024 | By RetailME Bureau / 
Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds
In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the
Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals
Majid Al Futtaim – Retail, which holds the exclusive franchise to operate
In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights
As digital transformation across the retail industry continues to accelerate, the expectations
Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers
BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38
Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour
BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by
/ 
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Louis Philippe, renowned for its premium merchandise spanning apparel, footwear and accessories,
Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals
It’s a decade of one of the UAE’s much-loved homegrown restaurants, Raju
Founded a decade ago by Tamara Abukhadra Homegrown Market was a first
Founded in Barcelona in 1984 by Isak Andic, global fashion brand Mango
French baby and kids wear brand Petit Bateau, part of Al Khayyat
Previous Article
