Line Investments & Property LLC unveils ‘Mall Millionaire’ activation


June 19, 2019 | By RetailME Bureau

Abu Dhabi-based Line Investments & Property LLC has launched the ‘Mall Millionaire’ activation, a mega shopping fiesta with incredible deals across its eight malls in Abu Dhabi and Al Ain. The activation started on June 18 and will run until August 3, 2019 as part of the summer offers in collaboration with Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) for Retail Abu Dhabi (RAD).

Highlight of the ‘Mall Millionaire’ competition will offer shoppers AED1.5 million worth of prizes with weekly draws of AED50,000 and a mega prize of AED1 million at the end of the summer sales with other instant prizes.

The participating malls in the 47-day festival include Al Wahda Mall, Mushrif Mall, Khalidiya Mall, Al Raha Mall, Mazyad Mall and Souk Madinat Al Zayed in Abu Dhabi along with Barari Outlet Mall and Al Foah Mall in Al Ain.

“Our retailers are looking forward to participating in the popular summer RAD promotions that provide incredible offers, rewards and discounts for UAE residents and visitors alike. Summer is when most people spend indoors and our malls ensure there are enough events, shows and activities to indulge in for visitors of all age groups,” said Wajeb Al Khoury, director of Line Investments and Property LLC.

The malls under the Line Investments & Property portfolio will further enhance the 47-day long summer sales with exceptional shopping experiences combining action packed entertainment shows, back to school offers, mall events and attractive prizes.

To become a ‘Mall Millionaire’, shoppers who spend AED200 in the participating mall can present their receipts to the customer service and their entries will be sent to them digitally via e-mail and SMS.

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