Middle East-based retailer, Chalhoub Group’s luxury footwear concept Level Shoes has elevated both store design and customer experience with ‘Another World’, a fully immersive 360-campaign. The campaign comprises striking images and videos captured through the lens of the ‘Another World’ theme inspired by fluid movement, grand landscapes and artistic expression.
In partnership with Studio XAG, designers of acclaimed store designs and installations across the world, Level Shoes introduces an interactive and sensorial shopping concept built to offer the ultimate retail experience.
Commenting on the ‘Another World’ concept, Thierry Pichon, general manager, Level Shoes says, “As a luxury retailer we are proud to introduce the ‘Another World’ concept which pushes the boundaries of the future of customer experience and retail innovation. Along with our design partner, Studio XAG, we have created a one of a kind bespoke world of retail which enables our partners or brands to participate in global conversations and showcase products in a unique and interactive environment. This campaign is fuelled by our continuous commitment to contribute to the retail industry, both regionally and globally.”
We wanted customers to be immersed in the concept and then have the opportunity to further explore the narrative as they pass through the space. At the main entrance the customers are immediately invited to physically interact with this new world through two animated interactive window displays. As the customer journey develops, the store’s individual departments bring their own unique story and emotion, each owning an element.
Designed to take customers on an immersive journey, ‘Another World’ is built around and expressed through a set of different elements – Earth, Water, Fire and Air. Focusing on each one of these nature’s most powerful components, every element represents a curated department within Level Shoes – Women’s Designer, Men’s Designer, Women’s Contemporary and Trends.
The Women’s Designer area is inspired by element ‘Earth’, with the use of natural, earthy tones and materials of wood, stones and pebbles. Columns clad in delicate copper and surrounded by raw rock clusters transform the area into a glamorous earthly world. The Men’s Designer section is transformed into the element ‘Water’ as part of this campaign, with mirrors, indoor plants, smooth textures, icy tones and water projections elevating this key area into an oceanic atmosphere representing water.
The Women’s Contemporary department is transformed visually to represent ‘Fire’. With textures and materials inspired by lava, granite, basalt and volcanic forms, customers are invited to step into a fiery and passionate world. Level Shoes’ Trends area represents ‘Air’. Evident by the use of white and lightweight fabrics, shrink-wrapped objects and design visuals inspired by ever-changing transient design forms, this season’s Trends department feels like walking on air.
As part of the in-store experience at Level Shoes, guests will be able to engage in curated experiences ranging from immersive digital opportunities to curated styling and personalisation activations.
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
Hong Kong-based Giordano International Limited announced that it has entered into an
SHEIN customers in Saudi and the UAE can now benefit from its
Kuwait-based startup TAMANNA has announced the launch of its online shopping site tamanna.com with
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
With the inauguration of 11 new stores in 2020 and 14 more
Vacheron Constantin has announced the official opening of its first boutique in
‘Skinification of beauty’ is the key trend that every retailer in the
On March 8th 2021, Reebok unveiled its new store opening and launched