Parisian fashion retailer LE66 Champs Elysees launched its Dubai store at City Walk 2. The ribbon cutting ceremony of the store, headed by Mariam Al Hashemi and operated as a franchise by Dual Investments, was led by Sami Dhaen Al Qamzi, director general of the Department of Economic Development.
Along with a selection of international brands, LE66 features Middle Eastern trend-setters such as AKS, the label created by Bahraini sisters Amna and Asma Khaled Saif. The sisters are known for their self-taught passion of architecture and urban landscaping reflected through their collections. Other renowned local brands include Reemami, the brain child of award winning designer Reem Al Banna, which has been recognised for its signature experimental cute, playful concepts and hand illustrated graphics.
“I feel the launch captured people’s imagination and allowed them to understand my vision around bringing LE66 to Dubai. Whilst choosing the pieces in store I made sure to select those that were not readily available here. The European aesthetic acted as an outline for the concept but having regional designers was extremely important in order to draw attention to the skilled artists of the region,” says Al Hashemi.
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised is
February 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aim
September 2, 2022 | By RetailME BureauGAP Inc. delivers on commitment towards building a sustainable, resilient, inclusive business
Amazon KSA doubles storage capacity with a new fulfilment centre in Riyadh
/ 
UAE-based diversified business GMG’s Everyday Goods’ retail division has launched its first
Cereal Partners Worldwide, the maker of Nestlé Breakfast Cereals and a leading
Grocery major Carrefour, owned and operated by Majid Al Futtaim in the
Géant, part of GMG, recently opened two new stores. The brand has
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
Dubai-based food & grocery retailer Union Coop has launched its discount campaign
/ 
Off price retailer BFL Group has opened three new boutiques in Kuwait.
UAE-based off-price retailer Brands for Less (BFL Group) has denied reports of
The global sporting and athletic goods market grew from $165.28 billion in
GMG, a global well-being company operating leading brands across sports, everyday goods,
Regional retail conglomerate Apparel Group’s brand Beverly Hills Polo Club marked the
Luxury retailer Chalhoub Group’s Ventures & Acquisitions arm, alongside C4 Ventures, Singular
Luxury retailer Chalhoub Group has signed a joint venture with EssilorLuxottica, a leading
In her opening comments, Anurima Das, Executive Editor of IMAGES RetailME raised
Regional retail conglomerate Apparel Group has expanded in Kuwait with new 12
Spread across 800 sqm (8,611 sqft), eyewear distributor Optitalia Group’s retail brand
Aligned with its expansion plans in the Middle East UAE-based homegrown retail
Previous Article
