L’azurde to exclusively supply to three KSA airports

August 14, 2017 | By RetailME Bureau

Jewellery retailer L’azurde Company has signed an exclusive operating agreement with Saudi French Duty Free Operations and Management, a division of Lagardère Travel Retail.

The agreement sees L’azurde become the exclusive supplier of gold and jewellery in the international terminals of Saudi Arabia airports – including King Khalid International Airport, King Abdulaziz International Airport and King Fahd International Airport.

David Bisset, CEO, Lagardère Travel Retail in Saudi Arabia, and Selim Chidiac, CEO, L’azurde, signed the agreement at L’azurde’s headquarters in Riyadh.

Under this agreement, L’azurde will become the exclusive supplier of jewellery and gold at the international showrooms in Riyadh, Jeddah and Damam, providing new revenue streams to the company and diversifying its revenues by expanding its retail operations, and targeting a new segment of customers.

“We are proud to be working with Lagardère Travel Retail, a pioneering and leading travel retail player with global reach. With retail sales expected to start by Q3 2017 at Saudi airports, our agreement with Lagardère Travel Retail is anticipated to increase L’azurde’s annual revenues by 10%,” says Chidiac.

“As we continue to expand our travel retail business in the Middle East, we are delighted to partner with L’azurde, their reputation as a leading manufacturer and retailer of gold and jewellery products makes them the perfect fit for our expanding business.” adds Bisset.

The total number of passengers passing through Saudi airports is growing. On April 25, 2016, Saudi Arabia announced Vision 2030, an ambitious economic plan, which seeks to diversify the Kingdom’s sources of income through a number of pillars, including increasing the number of pilgrims and Umrah, strengthening the position of the Kingdom as an ideal tourist destination and leveraging its geographical position in increasing the flow of international trade between Asia, Europe and Africa and maximizing its economic growth.

“The 2030 Vision will enhance the Kingdom’s global economic standing, create business opportunities as the Kingdom leverages its geographic location, as well as diversify Saudi Arabia’s sources of income and support airport traffic. This will further enhance the importance of Saudi airports and provide great opportunities for us,” states Chidiac.



Previous Article Next Article


UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

Download Images RetailME Magazine