LAVA International launches A3 smartphone in the UAE

RetailME Bureau

India-based smartphone maker Lava International has launched a new smartphone called Lava A3 in the UAE. This camera-centric smartphone model is the brand’s top of the range handset that claims to compete with top brands in features but priced to match mid-range brands.

Lava International, which made its debut in the UAE in 2014, re-launched the brand in 2015 with a distribution tie-up with UAE-based multi-brand electronics retailer Jumbo Electronics.

The phone maker has expanded its sales network across the GCC to accelerate the sales of its smartphones, especially the latest A3.

“We have teamed up with various retail partners and currently have a strong network of over 800 outlets across the GCC region,” says Mahommed Khizar Ulla, head of business at LAVA International DMCC.

“As one of the fastest growing smartphone brands in the world, we are aware of the need for speedy customer and after sale service. That’s why we are offering efficient after sales service to customers across the region,” adds Manish Pravinkumar, senior business manager, Jumbo Electronics.

“As we grow our sales, there will be more customer centres to offer better experience to the owners of LAVA smartphones,” reveals Khizar Ulla.

Since established in 2009, LAVA has grown to become one of the fastest growing handset companies worldwide. The company has operations in South East Asia, the Indian sub-continent, the MENA, Mexico and Russia.