Ma’an launches a digital contribution platform

September 30, 2020 | By RetailME Bureau

Following the success of the Social Investment Fund’s first programme, ‘Together We are Good’, Ma’an launches a digital contribution platform, called the Ma’an Contribution Platform. The sustainable platform will enhance and empower Abu Dhabi’s third sector and drive the future of the emirate’s social impact programmes.

The third sector refers to social service groups, non-profit organisations, volunteer groups and social enterprises that work alongside and fill an essential gap between government entities and the private sector to bring the ability, experience and expertise to directly address key social challenges and priorities. Ma’an was established in February 2019 under the Department of Community Development in Abu Dhabi with the aim of bringing together the government, the private sector and civil society to support a culture of social contribution and participation.

A key tool to drive contributions to Ma’an’s Social Investment Fund, the innovative platform enables socially-engaged companies and individuals to give money for strategic projects and programmes that meet Abu Dhabi’s specific needs. Contributions channelled into the fund will be used to facilitate sustainable solutions in priority areas such as health, employment and education, family and community, basic human needs and environment.

The new Ma’an Contribution Platform is unique in that it allows businesses and individuals to select and directly channel contributions to their choice of specific pressing social themes. Individuals are able to fund programmes and initiatives that align with their values and the social issues that resonate with them the most.

As Ma’an launches a digital contribution platform, director general, Salama Al Ameemi said, “Together We Are Good made a powerful statement about the values shared by people and businesses across Abu Dhabi. We are a caring community that truly embraces the principles of uniting together to share the responsibility to provide for and protect the opportunity of everyone across the Emirate to be respected and live a dignified life. Through this new Social Investment Fund, we are providing a long-term foundation for us all to work together to bring the vision of our leaders to life to ensure everyone in Abu Dhabi can participate in and enjoy a healthy, sustainable and prosperous society.”

The Social Investment Fund campaign is clearly identified through four touchpoints – raising funds, managing contributions, deploying capital in social projects and measuring the impact.

“We are capitalising on the technological solutions, ease of access to such platforms and the generosity of Abu Dhabi citizens and residents, which we have felt in the previous programmes launched by Ma’an. Today this platform will be at the disposal of the community to give more and be part of an integrated ecosystem that will help overcome societal challenges that the emirate might face,” added Fahad Al Ahbabi, executive director, Social Investment Fund at Ma’an.

With this new Social Investment Fund, Ma’an is creating a sustainable funding mechanism to use as a bridge to connect partners across the Abu Dhabi government and business community to these specialty social service groups and enterprises that are best positioned to develop programmes and deliver services capable of making lasting, measurable impacts for the people of Abu Dhabi.

“These social issues we are committed to addressing are deeply rooted challenges facing countries and governments around the world. Ma’an is committed to starting an open dialogue about these societal challenges to inspire us all to address them head on just as we unite behind the issues faced through Together We Are Good. We have proven that united together we can strengthen the core fabric of our society to make a positive impact for those who most need our support but and for everyone who shares a common vision for the future of Abu Dhabi,” concluded Al Ameemi.


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