Landmark Group launches first food discounter brand in the UAE


February 28, 2018 | By RetailME Bureau

Retail conglomerate Landmark Group today, on February 28, announced the launch of its newest home-grown concept VIVA, which is the Middle East’s first food discounter brand.

The brand VIVA – built around the promise of ‘Fresher, Cheaper, Better’ and inspired by a German discount supermarket chain – promises to offer a range of private label quality products for at least a 30% cheaper shopping experience.

The first VIVA store located at the Grand Avenue Retail and Residence in Sharjah, was inaugurated  in the presence of Sultan Abdullah bin Hadda Al Suwaidi, chairman of Sharjah Economic Development Department; Landmark Group chairwoman & CEO, Renuka Jagtiani; VIVA CEO, Georg J Fischer; and other dignitaries and media.

The opening at Grand Avenue is the first of four simultaneous openings in Sharjah, Dubai and Ajman, making it convenient for customers living in different communities across the UAE to have easy access to VIVA outlets from day one of the launch.

The first phase of the VIVA launch will be closely followed with 11 more stores opening across the UAE in the coming months. The stores will operate in high density neighbourhoods to offer better and convenient shopping to customers. Each store will carry a range of more than 1,200 products that will cater to a customer’s full shopping trip.

Commenting on the VIVA launch, Jagtiani says, “I would like to thank the visionary leadership of the UAE for their support, and this opportunity to introduce VIVA as the first food discounter in the region. Landmark Group has been built on the philosophy of listening to our customers and enriching their lives by offering meaningful quality products to them that bring them great value. The launch of VIVA is one more step in our journey to create value in the communities we serve.”

“A food discounter concept is powerful and disruptive; customers will experience a different way of shopping where the highest quality at cheapest prices is found in a compact format all at one place. They get in and out of our stores effortlessly thus saving them time and money,” adds Fischer. “The products at VIVA have been hand-picked by a team of experienced professionals, sourced from the best markets in Europe and Asia, offering only the freshest and highest quality to our customers in the Middle East.”

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine