Retail conglomerate Landmark Group have launched e-commerce sites for its high street fashion brand ICONIC in the UAE and Saudi Arabia. Customers can now shop the brand on IconicStores.com, either from the desktop or mobile-optimised site.
This launch strengthens the group’s omnichannel commitment by providing its millions of customers with a simple, convenient and customer-friendly online shopping experience.
To begin with, IconicStores.com will offer over 300 handpicked styles featuring the latest fashion for women, men, teens and children. The range includes clothing, accessories and footwear. ICONIC is widely known for its emphasis on uniting catwalk trends with customer preferences, employing a three-pronged approach referred to as FAD. The approach, which focuses on fabric, accessories and design, has been carried through to the brand’s online offerings as well. In addition, ICONIC replenishes its offerings in the stores every month and the brand aims to offer fresh stocks online in a similar manner.
“It was a natural transition for ICONIC to jump into the e-commerce bandwagon keeping in mind what our demographic wants and giving them instant access to the products. We will have a new collection every month catering to the rapidly growing needs of online shoppers, providing them a platform that fully integrates with stores and offers a new and enhanced omnichannel experience,” says Raza Beig, director, Landmark Group and CEO – Splash and ICONIC.
In May 2017, the Landmark Group Arabised its e-commerce sites and apps in the UAE for Splash, Home Centre, Max, Babyshop, Shoe Mart, Lifestyle and Centrepoint to allow its customers to shop in Arabic. This was followed in July by the launch of e-commerce and omnichannel in Saudi Arabia for six of these brands – Splash, Home Centre, Centrepoint, Babyshop, Shoe Mart and Lifestyle. These launches paved the way for the group to successfully bring ICONIC to both these territories, while giving customers the freedom to shop in the language of their preference.
To improve customer experience, the sites offer useful features such as cash on delivery, favourites, 1-click shopping with FastPay and the group’s loyalty programme Shukran. ICONIC customers can link their Shukran account with their shopping account to earn and spend Shukrans whenever they shop online.
ICONIC online shoppers in the UAE will enjoy next business day delivery if they place their order by 3.30PM, Saturday to Thursday. All orders placed after that time in the UAE will be delivered in 2-3 business days. In Saudi Arabia, orders placed by 12PM will be delivered in 2 business days for Riyadh, Jeddah and Dammam and within 4 business days in other regions.
One of the cornerstones of the group’s omnichannel experience is the ‘return to store’ feature. This allows customers who have paid by cash to return products purchased online directly to an ICONIC store for an instant cash refund. Shoppers can also opt for a credit note which is valid for purchases online or within the store. Over and above this, customers can easily initiate a return by making an online request or by calling for a pick-up.
The Landmark Group’s foray into E-commerce began in the UAE in December 2012 and has grown exponentially with a 140% CAGR) from 2013 to 2017. Over the next three years, the Landmark Group aims to grow its e-commerce and omnichannel business even further by rapidly rolling out new innovations and features, bringing more brands online and launching the platform in other territories.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
Hong Kong-based Giordano International Limited announced that it has entered into an
SHEIN customers in Saudi and the UAE can now benefit from its
Kuwait-based startup TAMANNA has announced the launch of its online shopping site tamanna.com with
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
With the inauguration of 11 new stores in 2020 and 14 more
Vacheron Constantin has announced the official opening of its first boutique in
‘Skinification of beauty’ is the key trend that every retailer in the
On March 8th 2021, Reebok unveiled its new store opening and launched