UAE-based retail conglomerate, Landmark Group’s home-grown brands in Middle East & India, along with The Jagtiani Foundation, the private philanthropy arm of the Jagtiani family, have committed AED15 million to support communities impacted by COVID-19 across Middle East & India.
“The Middle East and India have been home to us for several decades, and therefore we have pooled our resources from the Group & the Jagtiani Foundation to work on ground and support those have been impacted by the crisis. We have tried to reach people across our value chain and by prioritising the health and safety of our employees and customers, as well as continuing to engage our partner factories in relief efforts and with communities in garment hubs across India. In addition, we are working closely with accredited NGOs, food banks and healthcare workers on the frontlines to provide aid to local communities in need, where we operate in the GCC and India,” said Renuka Jagtiani, chairwoman and CEO, Landmark Group. “So many people across the globe have been impacted by this pandemic, and our thoughts are with everyone whose lives have been affected.”
Landmark Group and The Jagtiani Foundation have joined forces with public health partners, non-profit and civic organisations, and have made donations to COVID-19 Relief Funds to ensure urgent help for vulnerable communities, providing food rations for expatriates and local low-income families, daily wage earners and textile workers.
Relief efforts are also focused on providing important resources like medical equipment and supplies to frontline workers in collaboration with our partner factories. The LIFE Foundation – a registered trust founded by Micky Jagtiani in 2000, that supports the public education system in Mumbai working in over 2,000 child care centres and over 160 schools – has also pivoted its programmes to provide aide to underserved populations and workers on the frontline.
All the Landmark brands will back the collective efforts. In the Middle East, the relief efforts will be backed by all Landmark Group retail & hospitality brands – including Centrepoint, Splash, Babyshop, SHOEMART, Lifestyle, Max, Home Centre, Home Box, Emax, Shoexpress, Shoemart International, Landmark Leisure, Citymax Hotels, Fitness First and Foodmark.
In India, Lifestyle, Max, Home Centre, Easy Buy and SPAR Hypermarkets will support the initiatives on ground.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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