Landlords, tenants revamp strategy to benefit from DSS 2017

July 3, 2017 | By RetailME Bureau

Retailers and malls are reinventing their strategies to capitalise on key sale events in the city, such as the on-going Dubai Summer Surprises (DSS). More and more shopping hubs are now investing in on-site entertainment and attractions to increase footfall, as highlighted by Al Ghurair Retail.

“This strategic swing comes on the back of a shift in consumer behaviour seen in the UAE retail industry, with food & beverage and entertainment sales witnessing modest growth at the expense of apparel and accessories retail. Festivals such as DSS, which historically bring in an additional 10-15% in customer footfall, give malls an opportunity to increase shopper retention and retail spend. This is achieved through a mix of events increasing mall footfall in conjunction with retailers’ abilities to convert customers with attractive schemes, such as big discounts and promotions on full-priced items. The combination is expected to register a growth of 10% in overall retail sales throughout this year’s edition of DSS,” opines Rajesh Bhaskaran, retail operations manager, Al Ghurair Retail.

As malls add to the list of must-dos on their premises, consumers spend more time on site, leading to increased spends on various components beyond just apparel and accessories for a full shopping experience. These include dining, cinema and other recreational activities.

Al Ghurair’s retail arm, which represents apparel, cosmetics and niche F&B brands through over 60 stores in three key GCC markets, plans to maximise its top line through a mix of price points for price-conscious consumers as well as appealing offers in the form of gifts and vouchers for full-priced items, a strategy that helps maintain margins and bring repeat customers.

In addition, excellent customer service acts as a major differentiator in a highly-saturated industry.

“Another key focus for our brands is to ensure the best possible customer service and in-store experiences to make our customers return both in and outside of the sale period. With the retail market becoming more and more saturated and many competitors providing similar offerings, a positive customer experience can make all the difference in acquiring repeat customers and their loyalty,” Bhaskaran explains.

The invigoration of Dubai’s retail calendar, with new landmark events such as the highly successful 3-Day Super Sale in May, has continued to bring positive effects despite challenging trading conditions. A number of market factors, such as drops in oil prices and various key currencies, as well as the general maturation of the UAE’s retail sector, had hampered annual growth down to single digits.

This move incentivises overseas visitors to consciously plan trips to Dubai around these periods. For residents, as well as regional market travellers, the calendar is a critical step towards creating a controlled year-round range of shopping and family experiences to encourage more frequent visits to retail districts and in turn greater spends.

Beyond DSF and DSS, local retail is expected to rise further alongside increased infrastructure spend across the UAE leading up to Dubai Expo 2020, where a larger chunk of the retail GLA will focus on entertainment.



Previous Article Next Article



Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau

Download Images RetailME Magazine