Eighteen months after launch, online shopping platform for modern Middle Eastern women, KOOOT.com has re-launched its e-commerce platform with a new look and an enhanced shopping experience.
Commenting on the relaunch, Luma Bourisly, CEO of KOOOT.com says, “In an era of innovation and disruption it is essential that we get back to basics by really listening to our target audience and reacting fast. What they want is, at the core, an experience in which they can find what they’re looking for and discover new cost-effective products that fit their lifestyle and culture in a smooth, seamless manner. Innovation needs to be built around fulfilling that.”
“In an e-commerce ecosystem that values volume most, we take steps to make sure the customer doesn’t feel like another number. We want to draw a smile on our customer’s face when she unwraps her order and finds a pleasant surprise from the KOOOT team. These little details are cherished by the customer, perhaps even more than the product itself,” she continues.
The new KOOOT.com platform brings customers a seamless shopping experience that combines products from global brands and products made by women entrepreneurs in the Middle East available under the ‘Women’s Souq’ category.
“We take pride in being supporters of local talent. We believe that the Middle Eastern community is able to support locally made brands. Not only are we nurturing local talent, but this model also helps – no matter how small – turn this part of the world from a consuming to a producing market. Every little effort can have great economic impact if the community makes the right choice,” Bourisly stresses.
KOOOT – which delivers to the UAE, Saudi Arabia, Kuwait, Bahrain and Oman – has joined hands with Tap, an online payment service provider in Kuwait. Founded in 2014 by a team of entrepreneurs with over 20 years of collective banking and payments experience, Tap was established to revolutionise the way businesses managed their finances, providing easy, fast and smooth online solutions with an innovative approach and user experience in electronic payments.
“Today, we manage over 5,000 businesses, ranging from SMEs to big corporations, allowing our businesses to accept major debit and credit cards adopted globally including Visa, MasterCard and American Express, while serving localised debit networks regionally such as KNET, Sadad Account, Mada, Benefit, Fawry and others,” elaborates Ahmed Al Munayes, co-founder & CGO of Tap. “Being focused on the Middle East region, we support all GCC currencies along with the Egyptian Pound and other major international currencies”.
Further, KOOOT is now certified by Dubai Economy under its Digital Protection Initiative – launched in June 2017 by the Commercial Compliance and Consumer Protection sector at Dubai Economy in partnership with SOUQ.com. This certification, displayed on the KOOOT.com website, assures customers that their full customer rights are maintained in accordance with Dubai consumer protection laws. This includes proper procedure in dealing with customer inquiries, complaints and comments to bolster customer trust in e-commerce.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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