The top three focus areas for businesses in 2020 include building a culture around customers, digital and sustainability, states research firm Euromonitor International (EMI).
The customer culture revolves around creating cross-channel consistency for customers. The digital culture involves structuring for digital and technology investments. The sustainability culture integrates green and sustainable initiatives into company policy and workflow.
Even before the COVID-19 pandemic upended business priorities, companies faced a challenging landscape of new technology, digital innovations and shifting consumer expectations and values, observed Lisa Holmes, survey manager, EMI. Companies are now forced to adapt their strategies to address the short-term urgency of surviving the pandemic, while at the same time continuing with longer-term investments and strategies to create value in a constantly-evolving environment.