Home-grown fast fashion retailer Splash and CEO Raza Beig have been spreading love – among its employees and customers – for the last 25 years. The brand strongly believes in keeping people at the centre of everything it does.
Beig – who is also CEO of Iconic & Landmark International & fashion director – Landmark Group, firmly believes in the adage that charity begins at home. He is a firm believer in being kind to internal customers, or employees, to ensure the happiness of Splash’s external customers. Splash runs a programme called ‘Be Nice’ – wherein employees must be kind to their families, colleagues, customers and the environment – which is taken very seriously.
“We are very cautious of our people’s well-being, happiness, safety and security alongside their career enhancement. If your employees are happy and secure, they are your biggest ambassadors who will ensure bringing a smile to the face of every customer. There are people in my team who have been with us for decades. That must say something about the brand,” Beig stresses.
But as the business grew over the last two and half decades, it has become slightly difficult for Beig to touch base with every employee individually. “You can’t lose touch either,” he says, “so I have sought technical assistance to stay connected with our people through a programme called ‘Hello HR’.”
“But I don’t talk to invisible people. If they are willing to share their name – which remains confidential – the problem and are open to a fair discussion, I look into it, investigate and offer a solution within a set timeline…Why only internally, I am open to talking to my customers as well, through what’s called ‘Hello Raza’ and listen to their experiences, suggestions, criticisms and words of love,” he adds.
Spreading love is something that comes naturally to Beig. “I’ve never worked at creating a culture of love. It has happened naturally. It probably has a lot to do with my personality. I have made conscious efforts to create similar values in my senior team – to spread love, be caring and help any new member to imbibe these values…Anyone can make money, but at the end of the day, if you don’t feel responsible socially or have not been able to leave behind good memories, it’s not worth the effort,” Beig states.
“Similarly, it’s love that makes a brand. Today Splash is a big brand but what’s even more heartening is that the brand is loved by our customers and employees. We have constantly been, and will be, in love with our people and the business,” he concludes.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness
Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in
Plant-based meat brand Beyond Meat’s financial results for the third quarter of
UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire
UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of
Carrefour, owned and operated by Majid Al Futtaim – Retail in the
Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in
The Valrhona journey began 100 years ago with a cocoa bean. Since
Deliveroo UAE has announced the expansion of its rapid grocery delivery service
The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE
In partnership with AZADEA Group Flying Tiger Copenhagen has opened a new
The fashion industry is responsible for up to 10% of global carbon
A brand that’s discerning about local habits, attentive to global trends; a
Middle East’s value fashion and homeware brand REDTAG has launched its flagship
Innerwear brand Jockey is planning to open 10 exclusive brand stores in
Fashion brand LC WAIKIKI, part of Apparel Group, has opened its 8th
Fashion brand Forever 21 expanded its footprint in the region with the
While announcing its Q3 2022 financial results American retailer GAP Inc with
The Saudi Sports for All Federation (SFA) has recently signed a Memorandum
The Dubai Festivals and Retail Establishment (DFRE) has unveiled an exciting line-up
adidas is set to turn up the football fever in the UAE
UAE-based Emirati perfumer Amna Sultan Al Habtoor, founder of niche fragrance brand