Keeping people at heart

June 14, 2018 | By Rupkatha B

Home-grown fast fashion retailer Splash and CEO Raza Beig have been spreading love – among its employees and customers – for the last 25 years. The brand strongly believes in keeping people at the centre of everything it does.

Beig – who is also CEO of Iconic & Landmark International & fashion director – Landmark Group, firmly believes in the adage that charity begins at home. He is a firm believer in being kind to internal customers, or employees, to ensure the happiness of Splash’s external customers. Splash runs a programme called ‘Be Nice’ – wherein employees must be kind to their families, colleagues, customers and the environment – which is taken very seriously.

“We are very cautious of our people’s well-being, happiness, safety and security alongside their career enhancement. If your employees are happy and secure, they are your biggest ambassadors who will ensure bringing a smile to the face of every customer. There are people in my team who have been with us for decades. That must say something about the brand,” Beig stresses.

But as the business grew over the last two and half decades, it has become slightly difficult for Beig to touch base with every employee individually. “You can’t lose touch either,” he says, “so I have sought technical assistance to stay connected with our people through a programme called ‘Hello HR’.”

“But I don’t talk to invisible people. If they are willing to share their name – which remains confidential – the problem and are open to a fair discussion, I look into it, investigate and offer a solution within a set timeline…Why only internally, I am open to talking to my customers as well, through what’s called ‘Hello Raza’ and listen to their experiences, suggestions, criticisms and words of love,” he adds.

Spreading love is something that comes naturally to Beig. “I’ve never worked at creating a culture of love. It has happened naturally. It probably has a lot to do with my personality. I have made conscious efforts to create similar values in my senior team – to spread love, be caring and help any new member to imbibe these values…Anyone can make money, but at the end of the day, if you don’t feel responsible socially or have not been able to leave behind good memories, it’s not worth the effort,” Beig states.

“Similarly, it’s love that makes a brand. Today Splash is a big brand but what’s even more heartening is that the brand is loved by our customers and employees. We have constantly been, and will be, in love with our people and the business,” he concludes.



Previous Article Next Article



Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau

Download Images RetailME Magazine