launches joi Luxury

RetailME Bureau

Taking the art of gifting to the next level, has launched a sub-brand called joi Luxury to specifically cater to the discerning upper end of the market.

Offering a curated portfolio of premium gifts, showcased on a dedicated sub-site on, joi Luxury promises an enhanced luxury interface and user experience. With services that include same-day delivery through stylishly-uniformed agents of joi and concierge support from specially trained ‘joi’s Angels’ who are tasked with the responsibility of helping choose the perfect gifts, shopping on joi Luxury is an effortless exercise.

Premium packaging is included with every order. In addition, personalised video messages through the joiCam feature and tasteful singing telegrams can be added to a joi Luxury delivery to make it extra special.

Whether it is luxury chocolates from Armani/Dolci or Godiva, high-end flower bouquets and arrangements in hand-painted ceramic vases specially-designed by MacKenzie-Childs or ones from leading Italian design house Kartell or Magnolia’s world-famous gourmet cakes and cupcakes, they are all treated and transported to the recipient with care and courtesy.

joi Luxury also marks the launch of joi’s new flagship line of floral products, consisting of flowers in bags, square and round boxes in a variety of sizes, including arrangements in the shape of a loved one’s first initial. Additionally, joi Luxury extends its premium offering to experiences as well, such as hot air balloon rides while watching the sunrise or an in-home couples massage session.

“joi Luxury brings opulence into online shopping and promises only the best for its clientele. With quality combined with competitive pricing, exceptional service and attention to detail, it assures each shopper of a very pleasant and satisfying experience,” says joi co-founder Ritesh Tilani.

“With joi Luxury, we are taking the art of gifting to new heights, ensuring that the pleasure of both giving and receiving a well-chosen and thoughtful gift is truly enhanced,” adds co-founder Alper Celen.

He added that this augmentation of their services will not only add to their potential customer base but also help foster new partnerships. An example is the tie-up with online luxury fashion retailer to delight its customers with a joi Luxury arrangement when they buy products worth a certain amount on special occasions throughout the year.

joi also works with leading regional and global concierge services such as Quintessentially as their preferred gifting service provider. Concierge services can quickly select the best gifts online at any hour of the day or night to help their customers make the right impression with a premium delivery method to match the sentiment behind the gift.

The unique and innovative joi platform is available at, on iOS at the Apple App Store and Android at the Google Play Store.