IWC Schaffhausen opens boutique on cruise ship

RetailME Bureau

Swiss watch manufacturer IWC Schaffhausen has opened its first boutique on board a cruise ship ‘Mariner of the Seas’. IWC’s on-the-water boutique services cruises out of Singapore and Shanghai, China, and it embodies IWC’s engineering and innovation philosophy with features such as dark and white wood, glass, leather and polished stainless steel.

“The design concept of the new, approximately 650-sqft boutique offers all six IWC watch families along with the promise of an exceptionally high quality of service that will guarantee an extraordinary shopping experience for all guests,” says Georges Kern, CEO, IWC.