IVAR Jewellery launches in Middle East

RetailME Bureau

Fine jewellery brand IVAR by Ritika Ravi has launched in the Middle East, via an online store. Ravi’s keenness to fuse traditional Indian techniques with contemporary aesthetics to create elegant yet easy-to-wear jewellery for all occasions, led to the birth of IVAR in Maldives only a few months ago.

IVAR prides itself on ethically made jewellery, an integration of Indian crafts with western silhouettes and captivating original designs resulting in easy brand recall.

Going forward, IVAR aims to offer a seamless customer experience online – through e-commerce website and mobile app – and offline, through its flagship store at the St Regis Maldives, regular trunk shows with captive audience and private viewings.