ItsHerWay comes forward to support local female entrepreneurs

UAE-based home-grown business, ItsHerWay built on the principle of ‘by women for women’ has come forward to support small, local businesses run by female entrepreneurs during the current COVID-19 crisis.

ItsHerWay has chosen to offer free membership on its e-commerce site ItsHerStore membership to all UAE-based female-owned businesses for a period of six months. This offer will also be extended to all existing sellers on ItsHerStore.

Additionally, ItsHerWay will also offer a free ItsHerSkill membership to all UAE-based female educators for a period of six months as recognition and appreciation of their indispensability. This includes instructors, coaches, trainers, teachers and tutors. This offer will also be extended to all existing educators on ItsHerSkill.

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Small businesses have been adversely affected as they are deeply tied-in with community markets, pop-ups and exhibitions, which are temporarily non-operational due to movement restrictions and lockdown. The free ItsHerStore membership will give them greater visibility and allow these businesses to sell online.

Similarly, free ItsHerSkill membership will give educators an alternative to traditional classroom education. A dedicated online storefront, trusted payment gateway, full-fledged last-mile delivery, fully integrated mobile app, personalised CRM customer support system as well as social media and e-mail marketing support are all manifested as part of the platform’s memberships.

“The idea is to make it easier for businesses to persist in a time when everybody is cash-strapped. For educators, this is a great time to explore learning services and help evolve them into a more online friendly offering. We already have a well-oiled machine in place with enough exposure within the UAE to support small businesses,” said Armin Jamula, founder and CEO, ItsHerWay. “We will also extend our support to businesses and individuals that are venturing into the previously unexplored territory of e-commerce by guiding them in setting up their accounts.”

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