It’s the 21st edition of DSF


January 3, 2016 | By RetailME Bureau

After witnessing two decades of success, it’s the 21st year of the Dubai Shopping Festival (DSF), the 32-day shopping, entertainment and winning extravaganza taking place from January 1 to 1 February.

Running under the tagline ‘Unwrap The Exceptional’ DSF 2016 – organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) – will offer visitors the opportunity to rediscover their sense of wonder, happiness and excitement from a line-up of over 150 events and activities, including the exciting raffle draws and fireworks, over the 32-day celebration, remaining true to its slogan “One World. One Family. One Festival.”

“DSF 2016 will refresh the experience for visitors by showcasing it as an extraordinary shopping journey rather than a mere sales season. Hence, our line-up of events, activities and promotions are built around the festival’s 2016 tagline “Unwrap The Exceptional”, which defines everything at the festival as a gift that is waiting to be uncovered and cherished. The tagline also reaffirms the fact that Dubai is at its best at this time of the year with an inspirational celebration that rewards by delivering exceptional experiences,” avers DFRE CEO HE Laila Mohammad Suhail.

“DSF is a highlight in the emirate’s year-round calendar of diverse and attractive events and a key driver of tourism growth. Returning for its 21st year in 2016, the festival is intrinsic to attracting tourists from close-proximity markets including the Kingdom of Saudi Arabia, other GCC neighbours and India in addition to visitors from further afield, especially those from China, Africa and Russia. Driving high tourism numbers at the start of the year, DSF also profiles the emirate’s year-round retail and entertainment offering – one of the core pillars of Dubai’s overall tourism offer – and is a significant contributor to the economy of Dubai,” adds HE Helal Almarri, director general, DTCM.

DSF continues to enjoy industry support

There’s a big reason why retail is such a huge success in Dubai. It’s the strong partnership between the public and the private – comprising shopping malls and the retail community – sector that acts as a driving force for success of retail in the emirate. DSF is one such platform where public and private sector collaborate to launch various attractive promotions and exciting activities, offering a rewarding and exciting experience for residents and tourists every year since the last two decades.

This year DSF has been further strengthened by the participation of Abu Dhabi Islamic Bank, one of DFRE’s newest strategic partners. Among the other long-term strategic partners are Emirates, AW Rostamani Group, Al-Futtaim Group, The Dubai Mall, Majid Al Futtaim Properties, Mercato Mall, Paris Gallery, ENOC, Ibn Battuta Mall, Dubai Duty Free, Meraas Holding and Etisalat. And the key sponsors of DSF 2016 include Visa, Jumbo and Global Village.

“It is unheard of for a festival to have partners supporting it for 20 long years, but this is what DSF has proudly achieved over the past two decades, as evident in our longstanding collaboration with our strategic partners and key sponsors,” says Suhail.

“Since it was launched in 1996, DSF has grown to become a global attraction, offering a unique blend of shopping, entertainment and winning opportunities that have been made possible due to the whole-hearted support offered by our partners. This collaboration with the government and private sectors has played a major role in the success of DSF over the last two decades, notably the positive impact it has made on different economic sectors in Dubai year after year. For this, we are truly grateful to our partners for their support that will ensure that DSF 2016 will be able to deliver on its promise of offering exceptional experiences to visitors from around the world,” she concludes.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto




Download Images RetailME Magazine