Lebanon-born premium chocolate brand, Patchi is celebrating 15 years with airport retailer, Dubai Duty Free (DDF). The latter has played a key role in supporting and promoting Patchi in the travel retail segment.
Patchi currently ranks second among 155 brands listed in the chocolate and confectionery category at DDF, and the brand has broken records in the turnover of its best-selling products. It has recorded significant year-on-year growth across its travel retail exclusive line of gourmandine.
Commenting on the occasion, Oussama Choucair, CEO of Patchi UAE, said, “We are very proud of having Dubai Duty Free as a strategic partner for the past 15 years. We are committed to strengthening this relationship by continuously engaging in new projects with DDF, and we have aligned our goals with those of the UAE especially Dubai’s 2020 vision.”
“I would like to congratulate Patchi on its 15th anniversary with Dubai Duty Free. Patchi is a great example of a ‘home grown’ brand that has achieved global recognition and we are delighted that Dubai Duty Free has played a part in their success,” added Colm McLoughlin, executive vice chairman & CEO, DDF.
Patchi continues to expand across the globe and assures that the brand will continue to grow by revealing their future plans of adapting to customers’ demands and engage with them through special activations and innovative product lines for each festive season.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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