Ipanema, the beachgoers’ favourite


May 16, 2018 | By Rupkatha B

The Brazilian flip flop brand Ipanema is named after the famous Ipanema beach in Rio de Janeiro. “Most people who visit the Ipanema beach wear our fun, chic and colourful sandals and flip flops,” says Mario Luis de Oliveira, export manager at Grendene – one of the globally largest producers of footwear – during an exclusive interview with us.

Ipanema belongs to Grendene’s rich portfolio, nicely complementing its other footwear concepts such as Melissa and Rider. “We launched Ipanema in the year 2001 when we saw a demand for cool and comfortable flip flops in the market. This was the time when we noticed that beach goers were looking for fashionable options in flip flops,” recounts Oliveira.

Over the last two decades, Ipanema has stayed true to its core, closely connected with the current fashion trends. The over 100-member creative team that designs Ipanema sandals travel the world to seek inspiration and use them while curating seasonal collections.

“Annually we develop over 500 seasonal styles. And we sell over 100 million sandals every year,” Oliveira reveals.

Ipanema is quite well penetrated in the Middle East through retail and distribution channels. It is present across the GCC in partnership with different retail groups. In partnership with Sportland Group in the UAE, Ipanema is present across the emirates. It has standalone stores in Mall of the Emirates, The Dubai Mall, Ibn Battuta Mall and Yas Mall, to name a few. It is also present in stores like Shoe Mart and Pairs. Besides the offline channel, Ipanema is also present online on Namshi.

“Currently, Ipanema sees high demand among expatriates in the UAE. We see a lot of Filipinos buying from us. However, we would also like to see the local and expatriate population warming up to the brand,” states Oliveira.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine