In tune with the times

February 28, 2017 | By Rupkatha B

It’s a family business – run by three brothers Wassim, Hasan and Said Daher – that started in Lebanon with a single clothing store called Subway in the heart of Beirut at Hamra. Today the AZADEA Group holds a portfolio of over 55 international brands. The group operates over 650 stores in 13 countries across Middle East and Africa region.

In conversation with Rupkatha Bhowmick, CEO Said Daher talks about the growth of the family business over the last four decades and the evolution of his role in the last two decades…here’s a firsthand account

While we focused a lot on developing and growing the family business during the first decade, today we pay a lot more attention on areas like governance, leadership, people and sustainability.

For almost the first two decades, we were a Lebanon centric business. Towards the 1990s, however, the climate in Lebanon became extremely challenging. The civil war pushed a lot of businesses, including us, to look for opportunities outside of the home country. That’s when we ventured into Dubai towards the late eighties and early nineties.

Dubai became the first market where we started operating outside Lebanon. From there on, it became relatively easy for us to start focusing on the adjacent markets of Kuwait, Qatar, Bahrain and Saudi Arabia. The progression happened naturally, spanning the third decade of our growth.

Over the last decade, we gradually started looking at markets beyond the GCC like North Africa and the Mediterranean. We established our presence in Jordan, Egypt and Algeria. Today we are also present in certain African markets.

Read the full article in the March 2017 edition of RetailME



Previous Article Next Article


UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

Download Images RetailME Magazine