Swedish furniture retailer, IKEA continues to strengthen its journey in the smart home space with the IKEA Home smart app. The app, renamed from TRÅDFRI, steers IKEA’s eco-system of connected products.
Users will be able to access all of IKEA’s smart lighting, smart blinds and connected speakers through the app. Through the IKEA Home smart app, users will be able to pre-set lighting moods and design their own light and also set a timer to turn the lights on/off at a specific time. In addition, the connected products can be grouped too, enabling the user to change the ambience of their homes easily.
“We started out our journey within the smart home with our smart lighting range TRÅDFRI where we also named the steering app with the same name. Now, moving into the next step we want to simplify for our customers and not create different steering systems. Instead we want to make it possible for you to steer all your smart products in the same app also making them work together seamlessly in the home.”, says Björn Block, head of IKEA Home smart.
Further, as part of its digital transformation, IKEA will make its product catalogue available on the social media platform, Pinterest.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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