Swedish retailer IKEA collaborated with six talented artists – including Frédérique Vernillet, Malcolm Stuart, Pinar & Viola, Steven Harrington, Team Hawaii and Tilde Bay – and design teams with close links to the fashion industry to create inspired prints for the launch of the Stunsig Limited Collection 2017.
Featuring everything from fashion photography, digital couture, cartoons to hand drawings and collages, the new collection is applied to everyday items such as cushions, quilt covers, boxes and porcelain.
Stunsig items are able to turn the ordinary into something extraordinary, with modern and artistic vibes merged together. The fun, edgy and sometimes poetic prints evoke a myriad of different reactions and emotions. Some are created just to make people laugh, while others are made to stimulate their imagination and appreciate the beauty in diversity.
“With Stunsig we wanted to present new artistic prints that are more unique, more fun and more daring! And apply them to selected IKEA products, turning them upside down and make them extraordinary,” says Henrik Most, creative leader for Stunsig.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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