HUGO opens in The Dubai Mall


October 22, 2018 | By RetailME Bureau

German luxury fashion brand HUGO opened a standalone store in The Dubai Mall. Spanning 1,518 sqft, the store features the latest concept specifically designed with HUGO’s progressive brand approach in mind.

To convey the HUGO spirit of individuality and authenticity natural materials such as maritime pine and plywood back walls have been combined with acrylic panels and modern components to lend the interior design a clean look. HUGO’s iconic red colour has been applied on various shop fixtures allowing for a strong brand recognition.

The store unveils a seamless integration of interactive digital points that are central to the store’s design and customer shopping experience. The store also features areas where customers can linger and browse a library of international style magazines, enjoy complimentary drinks from the bar and make use of the free USB charging points.

HUGO’s latest Fall/Winter 2018 men’s collection is available in the store, which presents sharp cuts and clean designs that stand outside of the status quo. With tailoring at its core and a strong casual influence, HUGO questions the established notions of menswear to create clothing for those who lead rather than follow.

The store features the HUGO reversed logo collection, designed with the selfie nation in mind. This capsule has already become a firm favourite amongst the @hugo_official #iamHUGO Instagram community and will form a core part of the collection available at the store. Customers can visit the store from October 21-31 and create their personalised unique HUGO reversed T-shirt or sweater, with their own name in reversed writing.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine