The supervisory board of German luxury brand Hugo Boss AG has appointed Daniel Grieder as future CEO, for a period of five years starting on June 1, 2021. He will be succeeding Mark Langer, who will leave the group on September 30, 2020.
“Daniel Grieder was our top choice for the position of CEO at Hugo Boss. His international expertise, charismatic personality and extensive global experience in brand management, product, distribution, marketing and digitalisation make him the ideal candidate. He possesses all the qualities required to steer Hugo Boss back to sales and profit growth, and to increase the desirability of our brands for end-consumers,” stated Hermann Waldemer, chairman of the supervisory board for Hugo Boss AG.
“Hugo Boss is a fantastic organisation,” said Grieder. “I’m arriving at an exciting time and eagerly looking forward to making my contribution to the further evolution of this German fashion icon. The company has very considerable potential. Together with my fellow members on the managing board and the experienced, highly qualified workforce, I will be doing everything within my power to tap this potential and lead Hugo Boss into a successful future.”
During the interim period, from October 1, 2020 to May 31, 2021, CFO Yves Müller will serve as the managing board’s spokesman.
Meanwhile, Mike Ashley’s Frasers Group has acquired a 5.1% stake in Hugo Boss.