Huda Beauty appoints Nathalie Kristo as global CEO

September 27, 2020 | By RetailME Bureau

Home-grown beauty Huda Beauty appoints Nathalie Kristo as global CEO. Huda Kattan will remain the founder and chairwoman of Huda Beauty, and the visionary behind creating product and social media content.

Kattan will be delving deeper into HB Angels, a pillar of the Kattan family’s private investment entity HB Investments, working with passionate female entrepreneurs to offer mentorship and investment at the early stages of development. Kristo and Kattan will continue to foster new initiatives that will expand on the brand’s digital excellence.

As Huda Beauty appoints Nathalie Kristo as global CEO, Kattan said, “When I started my beauty blog in 2010, never in my wildest dreams did I ever imagine I would end up owning one of the world’s fastest-growing beauty companies. As we continue to evolve and expand, our goals continue to grow, and in the future, we see Huda Beauty being one of the biggest beauty companies in the world, both in social impact and in business. To do this, we are doubling down on focus and leadership, which is why I am proud to announce our new CEO, Nathalie Kristo.”

Huda Beauty with a large social community of over 60 million followers and employing over 250 people worldwide is valued at $1.2 billion. Today, as Huda Beauty, KAYALI and WISHFUL continue to expand, Kattan will dive even deeper into content, product development and building community.


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