Huawei Consumer Business Group (CBG) expands its footprint with the launch of its flagship Huawei Experience Store (HES) in Mall of the Emirates. The store, designed with futuristic space inspired by nature, to provide customers to have hands-on experience and explore the latest technology innovations from the brand.
The store opening follows closely on the heels of the incredible success of the Huawei Mate 20 series launch in the UAE. It also precedes the re-opening of UAE’s first HES in The Dubai Mall on November 22nd, cementing the brand’s position as one of the leading consumer brands in the UAE.
“The United Arab Emirates is essential to Huawei’s retail expansion strategy and Huawei’s goals of global leadership in the industry. We are proud to shape the retail landscape for consumers in the UAE with the launch of the flagship HES in Mall of the Emirates and earlier Mirdiff City Center, and the re-opening of our HES in The Dubai Mall,” says David Wang, UAE country manager, Huawei consumer business group.
“Huawei CBG is focused on providing consumers access to best-in-class technology, exceptional quality products, and premium services to develop more meaningful ways to stay connected. HES around the UAE are redefining the retail experience with the Intelligent Life blueprint, which offers an excellent opportunity for new and existing Huawei customers to experience firsthand our latest tech innovation,” he adds.
Visitors to Huawei’s newest retail addition in Mall of the Emirates will also be able to purchase the latest HUAWEI Mate 20 series, including the highly anticipated Huawei Mate 20 Pro smartphone, which has already sold out as pre-orders in the UAE due to unprecedented demand
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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