Coresight Research examines how retailers can effectively sell across borders in ways that provide a consistent brand experience and drive shopper loyalty. The COVID-19 crisis has prompted cross-border shopping to spike, and it looks likely to fuel demand over the coming period.
For retailers and brands, selling into international markets is a sizeable and fast-growing opportunity. In the wake of the coronavirus crisis, retailers and brands must tap growth opportunities wherever they lie. For many companies, that will mean looking outside of their domestic markets.
“Already, we are seeing evidence of surging crisis-driven demand for cross-border shopping, and we expect one lasting effect of the crisis will be a permanent uplift in e-commerce’s share of retail sales.”