Homeworks rolls out price crash strategy in Saudi Arabia

September 5, 2018 | By RetailME Bureau

Homeworks, Al-Futtaim’s home improvement and lifestyle brand, has rolled out a price crash strategy that aims to make home products more affordable for customers in Saudi Arabia. As a result of the new strategy, customers will have greater choices for their home enhancement projects with average savings of 40% on hundreds of products. More products will be added each month.

“We entered this market in order to provide customers with a wide range of inspirational, stylish and contemporary products that help improve their homes,” says Paul Siner, country manager – KSA at Al-Futtaim.

“With the new prices, quality and value go hand-in-hand at Homeworks as customers now have an opportunity to buy great quality products at consistently low-prices. The new strategy will ensure that our products are more affordable, and customers can feel confident in the knowledge that they will always enjoy competitively priced products across our stores,” he adds.

Homeworks’ objective is to help customers create good homes. To do that the brand needs to make home projects fun and affordable all year round, and their hundreds of price drops and stable low prices across all ranges help do just that.

To celebrate the launch of the price crash campaign, there are hundreds of prizes to be won by simply visiting the Homeworks stores in Riyadh and Jeddah. Customers can win prizes including gift cards, garden and DIY products and more by simply spinning the wheel which is located in-store. Moreover, customers can also enter the grand raffle draw in Riyadh and Jeddah stores to win a Nissan Kicks worth over SAR60,000 each.

There will also be plenty of in-store demos from leading brands including Kenwood, Delongi, Braun, 3M, Yale, Arab Dalla and more and activities will include demonstrations from renowned chefs and DIY experts.

Customers wanting to grab a quick coffee can do so at the in-store café while there is a dedicated children’s play area to keep the young ones entertained. Homeworks stores also offer customers free Wi-Fi and free parking.



Previous Article Next Article



Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau

Download Images RetailME Magazine