Homeworks, Al-Futtaim’s home improvement and lifestyle brand, has rolled out a price crash strategy that aims to make home products more affordable for customers in Saudi Arabia. As a result of the new strategy, customers will have greater choices for their home enhancement projects with average savings of 40% on hundreds of products. More products will be added each month.
“We entered this market in order to provide customers with a wide range of inspirational, stylish and contemporary products that help improve their homes,” says Paul Siner, country manager – KSA at Al-Futtaim.
“With the new prices, quality and value go hand-in-hand at Homeworks as customers now have an opportunity to buy great quality products at consistently low-prices. The new strategy will ensure that our products are more affordable, and customers can feel confident in the knowledge that they will always enjoy competitively priced products across our stores,” he adds.
Homeworks’ objective is to help customers create good homes. To do that the brand needs to make home projects fun and affordable all year round, and their hundreds of price drops and stable low prices across all ranges help do just that.
To celebrate the launch of the price crash campaign, there are hundreds of prizes to be won by simply visiting the Homeworks stores in Riyadh and Jeddah. Customers can win prizes including gift cards, garden and DIY products and more by simply spinning the wheel which is located in-store. Moreover, customers can also enter the grand raffle draw in Riyadh and Jeddah stores to win a Nissan Kicks worth over SAR60,000 each.
There will also be plenty of in-store demos from leading brands including Kenwood, Delongi, Braun, 3M, Yale, Arab Dalla and more and activities will include demonstrations from renowned chefs and DIY experts.
Customers wanting to grab a quick coffee can do so at the in-store café while there is a dedicated children’s play area to keep the young ones entertained. Homeworks stores also offer customers free Wi-Fi and free parking.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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