Homeworks rolls out price crash strategy in Saudi Arabia


September 5, 2018 | By RetailME Bureau

Homeworks, Al-Futtaim’s home improvement and lifestyle brand, has rolled out a price crash strategy that aims to make home products more affordable for customers in Saudi Arabia. As a result of the new strategy, customers will have greater choices for their home enhancement projects with average savings of 40% on hundreds of products. More products will be added each month.

“We entered this market in order to provide customers with a wide range of inspirational, stylish and contemporary products that help improve their homes,” says Paul Siner, country manager – KSA at Al-Futtaim.

“With the new prices, quality and value go hand-in-hand at Homeworks as customers now have an opportunity to buy great quality products at consistently low-prices. The new strategy will ensure that our products are more affordable, and customers can feel confident in the knowledge that they will always enjoy competitively priced products across our stores,” he adds.

Homeworks’ objective is to help customers create good homes. To do that the brand needs to make home projects fun and affordable all year round, and their hundreds of price drops and stable low prices across all ranges help do just that.

To celebrate the launch of the price crash campaign, there are hundreds of prizes to be won by simply visiting the Homeworks stores in Riyadh and Jeddah. Customers can win prizes including gift cards, garden and DIY products and more by simply spinning the wheel which is located in-store. Moreover, customers can also enter the grand raffle draw in Riyadh and Jeddah stores to win a Nissan Kicks worth over SAR60,000 each.

There will also be plenty of in-store demos from leading brands including Kenwood, Delongi, Braun, 3M, Yale, Arab Dalla and more and activities will include demonstrations from renowned chefs and DIY experts.

Customers wanting to grab a quick coffee can do so at the in-store café while there is a dedicated children’s play area to keep the young ones entertained. Homeworks stores also offer customers free Wi-Fi and free parking.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine