Homeworks KSA launches new e-commerce website

Homeworks, Al-Futtaim’s home improvement and lifestyle brand, has launched its e-commerce website in Saudi Arabia, providing enhanced payment and delivery services to customers across the country.

Homeworks has three physical stores, located in Riyadh and Jeddah.  Now with the new e-commerce solution, developed in partnership with Astound Commerce – Middle East based digital commerce agency and systems integrator – Homeworks’ customers can enjoy a simple and seamless online shopping experience across mobile, tablet and desktop.

The website’s capability extends beyond commerce to include marketing content such as promotions and customer service focused applications around cancellations, returns, refunds and delivery. This enhanced user experience (UX) includes a fully automated delivery experience, allowing the fulfilment and delivery of heavy and bulky items.

The scalable solution created by Astound allows Homeworks to offer the special two-person delivery option to customers outside Riyadh and configure the delivery cost for each area in real-time. The site was the first in Saudi Arabia to offer Apple Pay.

The Homeworks site is strategically significant as Al-Futtaim Group looks to grow its ecommerce offering in the country.

“Our team was challenged to work alongside our colleagues at Al-Futtaim in both UAE and KSA to overcome the complexities presented by Homeworks’ unique delivery proposition. We accepted the challenge and we were able to deliver the solution necessary to grow sales and improve customer relationships based on our comprehensive market knowledge and partnerships,” said Khalid Khan, managing director, Astound Commerce Middle East

In addition to the Homeworks site, Astound Commerce has recently completed three more e-commerce projects for Al-Futtaim Group. The first site, toysrusmena.com, went live in October 2018. The second collaboration, the UAE specific e-commerce site for French clothing brand Kiabi went live in late March 2019. In April 2019, Astound launched two Reebok sites in both the UAE and KSA.