Dubai now has a world-class, state-of-the-art fitness facility in GymNation. Located in Al Quoz, GymNation spans 45,000 sqft and is equipped with over 500 pieces of latest generation equipment by Matrix and offers over 200 Les Mills fitness classes, all accessible as part of the monthly membership.
But why another gym when Dubai has a flurry of fitness centres?
The answer is a gap in the local market for affordable gyms, which founders Loren Holland and Frank Afeaki spotted. They were both involved with leading low-cost gym operators in their home countries – the UK and New Zealand, respectively. With GymNation they sought to disrupt the local fitness market by offering best-in-class facilities and services but at an affordable and flexible price point.
“The UAE gym market is well developed with a lot of different operators, but most are very expensive and bind customers into inflexible contracts requiring 12-months payment upfront. We set up GymNation to bring both a world-class gym facility and affordable pricing under one roof,” says Holland.
The GymNation model focuses on the essentials, while cutting out the frills. The facility offers latest generation Matrix gym equipment; Dubai’s largest Group-X studio where over 200 classes are held in a month; spacious changing and shower facilities; and ample free parking. But expensive frills such as sauna and steam room or a towel service are not available.
“We believe cost shouldn’t be a barrier to get involved in a healthier lifestyle. The result of our concept is that you can sign up online at a very low price – starting from AED99 – with no-hidden costs, which is a fraction of what most traditional gyms are charging,” adds Afeaki. “And we felt 2018 is the perfect time to launch our brand as the importance of health and fitness among UAE residents is increasing rapidly. City-wide initiatives such as the recent Dubai 30-day challenge by the crown prince of Dubai, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, encourage a more health conscious population.”
Formally launched to public this month, GymNation is also showing its keenness to collaborate with other local players promoting health and fitness. It has already partnered with Fuel Up by Kcal, a concept dedicated to promoting wellness through good, wholesome and healthy food. Fuel Up by Kcal is now GymNation’s official nutrition partner and will also operate its in-house café.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
Retail Abu Dhabi, the retail platform of the Department of Culture and