Home-grown brand The Orphic launches in the UAE


June 11, 2018 | By RetailME Bureau

Umm Al Quwain-based sisters Mariam and Amna AlMualla have launched The Orphic – a UAE-based home-grown, accessible luxury, fashion brand targeted towards both modest and vivacious dressers.

The brand’s first collection releases just in time for Eid-ul-Fitr 2018, with designs ranging from high fashion abayas to enchanting gowns. An online store will be launching soon.

Playing with dramatic silhouettes and near-theatrical lines juxtaposed with neutral colours and distinctive textures, The Orphic brings a new aesthetic to fashion, aiming to create a legacy of unique creations. The AlMualla sisters have set out to design pieces they would want to see in their own wardrobes; a string of showstopper outfits, designed to impress.

Having always harboured a keen eye for trends and a love for fashion, the sisters use fashion as a way of expressing themselves, a belief that translates into the brand’s expressive embroidery patterns and dramatic designs. The sisters have created the brand with painstaking attention to detail, from sourcing finest fabrics to employing skilled tailors and craftsmen to give life to their designs

Meaning unique and entrancing beyond ordinary understanding, The Orphic aims to provide just that to the modern, discerning Arab woman – a new perspective on the same trends. The first collection looks to the skies, borrowing elements of celestial patterns, bringing the sun, the moon and the stars to Dubai. Each design is handmade locally, within the UAE, reinforcing the brand’s commitment to provide quality, woven satirical experiences.

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