Umm Al Quwain-based sisters Mariam and Amna AlMualla have launched The Orphic – a UAE-based home-grown, accessible luxury, fashion brand targeted towards both modest and vivacious dressers.
The brand’s first collection releases just in time for Eid-ul-Fitr 2018, with designs ranging from high fashion abayas to enchanting gowns. An online store will be launching soon.
Playing with dramatic silhouettes and near-theatrical lines juxtaposed with neutral colours and distinctive textures, The Orphic brings a new aesthetic to fashion, aiming to create a legacy of unique creations. The AlMualla sisters have set out to design pieces they would want to see in their own wardrobes; a string of showstopper outfits, designed to impress.
Having always harboured a keen eye for trends and a love for fashion, the sisters use fashion as a way of expressing themselves, a belief that translates into the brand’s expressive embroidery patterns and dramatic designs. The sisters have created the brand with painstaking attention to detail, from sourcing finest fabrics to employing skilled tailors and craftsmen to give life to their designs
Meaning unique and entrancing beyond ordinary understanding, The Orphic aims to provide just that to the modern, discerning Arab woman – a new perspective on the same trends. The first collection looks to the skies, borrowing elements of celestial patterns, bringing the sun, the moon and the stars to Dubai. Each design is handmade locally, within the UAE, reinforcing the brand’s commitment to provide quality, woven satirical experiences.
CEO’s Agenda: Unlocking the Treasure Chest of Retail Opportunities
Finding the treasure chest of opportunities needs years of journeying through the
January 19, 2024 | By RetailME Bureau
Culinary playbook: On a gastronomic adventure
How is the food service industry in the Kingdom of Saudi Arabia
January 18, 2024 | By RetailME Bureau#ConversionChronicles: Unveiling the magic behind e-commerce success
#CrackingTheClickonomics: Experiences and advice from brand leaders
/ 
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds
In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the
Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals
Majid Al Futtaim – Retail, which holds the exclusive franchise to operate
In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights
As digital transformation across the retail industry continues to accelerate, the expectations
Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers
BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38
Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour
/ 
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Louis Philippe, renowned for its premium merchandise spanning apparel, footwear and accessories,
As preparations for Ramadan commence, retailers across the Middle East dive in
American luxury fashion and lifestyle brand Alo Yoga opened its newest flagship
Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals
Majid Al Futtaim Lifestyle, a pioneering leader in lifestyle retail across the GCC,
Previous Article
