Home-grown brand OJ Lifestyle infuses experience into fashion

RetailME Bureau

Entrepreneur Omar Jackson has officially launched a new home-grown, lifestyle brand OJ Lifestyle focusing on key elements such as experience, fashion and social sustainability. The brand was officially unveiled at the Abu Dhabi Grand Prix.

As an integral part of the experience element, OJ Lifestyle is set to disrupt with an exclusive membership club titled “X by OJ Lifestyle.” The X by OJ Lifestyle membership programme, which was recently launched, will be fully live when its app launches on February 29, 2020

OJ Lifestyle has also made a big move by establishing an official partnership with two permanent activations with the Coca-Cola Arena. One is titled the “OJ Forum,” the official venue for OJ Lifestyle parties and events; and the OJ Lifestyle “X Gym,” located on the grounds of the arena with views of the Burj Khalifa. Both will be available to members of X by OJ Lifestyle.

“The planning of the brand has been in the works for quite some time now and I am thrilled that it is finally here. My aim is to inspire society to fulfil their passions, kick start their lives to the best form, and to overall enhance people’s lifestyle positively in an accessible and affordable manner. I truly believe that a positive, passionate and healthy lifestyle should not have to come at a premium cost,” Jackson said. “OJ Lifestyle is a disruptive force of passion and drive; designed to energise, thrill and entertain. The brand has been created from my own life story, and through it I want to inspire and encourage people to create positive change in all aspects of life. This journey will teach you that it’s possible to disrupt your personal life and your business with fun and fulfilment, creating impact and leaving you with lasting memories.”

In addition to all the exciting events Jackson through OJ Lifestyle will launch a social sustainability initiative inspiring the younger generation as well as a fashion element of the brand.