Herfy partners with Capillary Technologies for digital transformation


March 28, 2019 | By RetailME Bureau

Saudi Arabia-based fast food chain, Herfy Food Services Co has signed an agreement with Capillary Technologies – a cloud-based software solutions provider that enables brands to intelligently engage with their customers – to revamp its digital platforms for enhanced customer engagement and experience.

Herfy is the one of largest quick service restaurant (QSR) chains in the Kingdom and one of the largest in the Middle East with over 367 stores, surpassing most of international restaurant chains in terms of presence in the Saudi Arabia.

Capillary Technologies will facilitate Herfy to adopt a mobile first approach for intelligent customer engagement. Capillary will implement this with Progressive Web App (PWA) to syndicate Herfy’s web page and mobile application.

Commenting on the partnership with Capillary, Louay Ajam, marketing & advertising asst. director at Herfy Food Services Co, said, “We are glad to associate with Capillary Technologies to tap their solutions that will give a seamless digital experience to our customers. This is a continuation of our digital transformation journey. As a market leader, Herfy is constantly innovating and elevating its customer experience. The development of the e-commerce platform is part of our digital strategy to build a strong digital ecosystem so that customers can conveniently interact with the brand.”

“We are proud to collaborate with Herfy Food Services Co to help modernise their digital engagement practices aimed at catering to the needs of the ever-evolving customer profile and market requirements. Our role is to help businesses get ahead of the digital evolution and stay ‘always consumer ready’ with a tangible ROI, which we are committed to deliver,” added Nitin Kaushal, president & general manager – EMEA at Capillary Technologies.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau




Download Images RetailME Magazine