Saudi Arabia-based fast food chain, Herfy Food Services Co has signed an agreement with Capillary Technologies – a cloud-based software solutions provider that enables brands to intelligently engage with their customers – to revamp its digital platforms for enhanced customer engagement and experience.
Herfy is the one of largest quick service restaurant (QSR) chains in the Kingdom and one of the largest in the Middle East with over 367 stores, surpassing most of international restaurant chains in terms of presence in the Saudi Arabia.
Capillary Technologies will facilitate Herfy to adopt a mobile first approach for intelligent customer engagement. Capillary will implement this with Progressive Web App (PWA) to syndicate Herfy’s web page and mobile application.
Commenting on the partnership with Capillary, Louay Ajam, marketing & advertising asst. director at Herfy Food Services Co, said, “We are glad to associate with Capillary Technologies to tap their solutions that will give a seamless digital experience to our customers. This is a continuation of our digital transformation journey. As a market leader, Herfy is constantly innovating and elevating its customer experience. The development of the e-commerce platform is part of our digital strategy to build a strong digital ecosystem so that customers can conveniently interact with the brand.”
“We are proud to collaborate with Herfy Food Services Co to help modernise their digital engagement practices aimed at catering to the needs of the ever-evolving customer profile and market requirements. Our role is to help businesses get ahead of the digital evolution and stay ‘always consumer ready’ with a tangible ROI, which we are committed to deliver,” added Nitin Kaushal, president & general manager – EMEA at Capillary Technologies.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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