Hala China celebrates first anniversary with six collaboration agreements

RetailME Bureau

Hala China – a joint initiative by Meraas and Dubai Holding – celebrated its first anniversary with the signing of six collaboration agreements that will launch a host of unique activations in Dubai throughout 2019 and 2020.

The exclusive event, held at Burj Al Arab Jumeirah in Dubai, drew the participation of Li Xuhang, consul-general of the People’s Republic of China in Dubai, and Sheikh Majid Al Mualla, chairman of the board of directors at Hala China, as well as other distinguished guests and media representatives.

The first agreement seals the deal between Hala China and Shanghai Qianxilu Cultural Communication to jointly create Expo 2020-themed wedding and tourism packages. Next, Hala China is collaborating with the Miss Model of the World International Organisation to organise Dubai Fashion Days in Q4 2019 and the 32nd Miss Model of the World Grand Final Awarding Ceremony, also set to take place in Dubai.

Further agreements with More Trip International Travel Service, Shanghai Qilin International Travel Service and ShenZhen JI-Tour International Travel Service aim to bring more Chinese tourists to Dubai. The sixth agreement was signed with Chengdu World Culture Communication and aims to strengthen the collaboration between Sichuan and Dubai in various sectors.

“The outcomes from our anniversary event show how we are moving forward with progressive intent. The appetite for cross-cultural initiatives, new business and enterprise has become clear to us in our first year of operation as we move to bring our two countries closer together,” said Al Mualla. “The UAE-China relationship continues to develop apace. Today, more than ever, we share a bond that is multifaceted, always evolving, always open to new endeavours and market opportunities.”

“This year marks the 35th anniversary of the establishment of diplomatic relations between China and the UAE, and we are standing at a new historical starting point. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, once said: ‘The future starts today, not tomorrow,” added Xuhang. “Meanwhile, Chinese President Xi Jinping said: ‘A great dream will not come true through waiting or chanting slogans, it can only be fulfilled with hard work and perseverance.’ We believe that after a year of successful exploration, the Hala China initiative will continue to innovate and ensure steady and sustained development.”