Gulfood 2019 continues to promote innovation in F&B

Gulfood 2019 once again reinforced its reputation as a platform that promotes innovation in the F&B space – regionally and globally.

“For three decades now, Gulfood has continually raised the food industry forum bar, and this year is no different. The F&B landscape is continually evolving, consumer preferences and F&B producers are having to adapt and evolve, yet one thing remains constant, global food and beverage specialists see Gulfood as the ideal vehicle to launch their new products,” says Mark Napier, show director, Gulfood 2019.

“This year we have witnessed thousands of global reveals and new-to-market product launches,” he adds.

UAE-based F&B brand Agthia launched two new innovative products, the region’s first zero-bromate water and the first vitamin D fortified flour. Another UAE-based Notions Global unveiled its new premium chocolate range Rouge. With each piece containing 10g of chocolate, Rouge is a bite-sized snack.

New Zealand-based NZMP showcased its innovation, unveiling its protein water concept, made with its NEW SureProtein Clear WPI, designed to meet requirements of a growing sports and active lifestyle market in the region.

UK’s Meatless Farm Co. showcased its range of plant-based meat alternative products at Gulfood 2019. This British company’s burgers are made with plant-based ingredients from pea protein to chicory root and are convenient offering that are high and protein and a good source of fibre.

ProChile, the Chilean Export Promotion Bureau, chose Gulfood 2019 to unveil its new e-commerce platform to the world. As digital transformation sweeps across industries, ProChile’s new platform shows how F&B exporters can use technology to their advantage.