Goodness Cart is UAE’s newest health & wellness online marketplace

Home-grown health & wellness e-commerce marketplace Goodness Cart launched today (March 14) in the UAE.

For the consumer, Goodness Cart provides access to multiple suppliers and brands under one virtual roof offering access to the best quality products across a range of categories – including natural and organic fresh produce, natural, beauty, homecare and baby & child – all sourced from both local and international brands.

For retailers/manufacturers/producers/consultants, it offers low-cost, low-risk market expansion opportunities via e-commerce for small independents as well as greater exposure and a new channel to market for established organisations.

Going beyond the traditional ‘organic’, locally-sourced, fresh produce associated with ‘wellbeing’, Goodness Cart brings together a carefully selected supply chain and online marketplace platform with highly competitive prices making the adoption of a healthier lifestyle accessible and affordable to everyone.

Commenting on the launch, Goodness Cart founder Geeta Pahlajani, says, “The UAE is one of the fastest growing e-commerce markets in the world and recent developments show that one emerging segment for e-retail is health & wellbeing. The GCC e-commerce market is set to quadruple and reach $20 billion by 2020 according to global consultancy AT Kearney. The idea behind Goodness Cart is to make wellbeing an accessible, cost-effective, convenient and time-saving solution for everyone whilst going well beyond the one brand solution or fresh produce offering currently available in the Gulf.”

“Click and deliver is a lifestyle solution to everyday needs. The trend is in part driven by the increase in consumer connectivity by the proliferation of connected devices and services in the UAE as well as the increasing trend to move away from a bricks and mortar retail experience. In line with the UAE’s effort to establish happiness and positivity as a way of life for all, our ambition is to create a community of likeminded people who believe that a healthier lifestyle leads to a happier life and all at the click of a button,” she adds.

This online marketplace showcases a unique offering with the Goodness Cart Lab. The team individually tests every single product that is available on the website before it is delivered to quality control each and every product. Going forward, the Goodness Cart’s blog will feature wellness experts, and a series of guest bloggers, enabling expert commentary direct to the consumer, allowing the Goodness cart shopper to make further educated choices.